Content Marketing Senior Manager

Summary

Join Wellhub, a global wellness platform, as a Senior Content Marketing Manager in São Paulo, Brazil. You will be responsible for developing and executing a content strategy that drives lead generation, audience engagement, and organic growth. This role requires a strategic, data-driven content marketer with deep SEO expertise, strong analytics capabilities, AI fluency, and experience with multimedia content creation, particularly video for YouTube and LinkedIn. You will own and execute a regional content strategy, develop high-impact content across multiple channels, optimize content for SEO, leverage AI-powered tools, create compelling multimedia content, collaborate with cross-functional teams, and continuously test and optimize content strategies. Wellhub offers a flexible work environment, a home office stipend, a monthly flexible work allowance, access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources. You will also receive paid time off, paid parental leave, and opportunities for personal and career growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• 7+ years of high-tech marketing experience and a broad-based understanding of all of the disciplines of marketing, with experience serving both B2B and B2C audiences
• Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices
• Proven track record of developing and executing content strategies that drive lead generation and audience engagement
• Deep SEO expertise, including hands-on experience with tools like Ahrefs, Google Search Console, and keyword research methodologies
• Experience using AI tools (ChatGPT, Claude, Gemini, etc.) to enhance content production and personalization
• Strong analytical mindset, with the ability to interpret data and optimize content strategies accordingly
• Experience with video content, particularly for YouTube and LinkedIn, including scripting, production, and performance optimization
• Ability to operate autonomously, manage multiple projects, and drive results in a fast-paced environment

Responsibilities

• Own and execute a regional content strategy that drives measurable business impact
• Develop high-impact content that performs across multiple channels (organic, paid, social, email, WhatsApp, YouTube)
• Optimize content for SEO while ensuring it aligns with broader marketing objectives and audience intent
• Use industry-leading SEO tools (Ahrefs, Google Search Console) to track and improve content performance
• Leverage AI-powered tools (ChatGPT, Claude, Gemini, and others) to enhance content production, efficiency, and personalization
• Create compelling multimedia content, with a strong focus on video for YouTube and LinkedIn
• Collaborate with cross-functional teams
• Continuously test and optimize content strategies, using analytics and performance insights
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

• Comfortable on camera – able to confidently represent the brand in pre-recorded videos, webinars, and thought leadership content, delivering engaging and professional presentations
• Experience creating audio content, such as podcasts, voiceovers, or audio-driven storytelling, with an understanding of best practices for scripting, recording, and optimizing content for engagement

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day