Senior Content Marketing Manager

Summary

Join Fireblocks as a Sr. Content Marketing Manager to lead the organization's content strategy and editorial practices, aligning with business objectives and customer needs. You will develop a comprehensive content strategy, collaborate with internal experts, and create compelling content positioning Fireblocks as an industry leader. Responsibilities include writing high-quality technical and non-technical content, transforming the company blog, collaborating on data-driven insights, creating case studies, and managing content for the annual user conference. The ideal candidate possesses strong writing, project management, and communication skills, along with a passion for technology and a proven track record of successful content marketing. A background in financial services or blockchain is a plus but not required. Fireblocks offers a competitive compensation package including base salary, bonus, equity, and benefits.

Requirements

• 5+ years of content marketing experience
• An excellent writer and storyteller
• Strong project management skills, with the ability to create a scalable content production/management engine within the organization
• Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed
• Excellent communicator who can drive consensus and articulate recommendations to cross-functional partners
• A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them
• Very proficient at producing highly technical content for enterprise infrastructure, developer tools or technologies, cybersecurity, networking, or very similar types of companies/industries
• Demonstrated track record of success with turning content into traffic, engaging and educating audiences, and creating content that converts prospects into customers
• Experience running content strategy and presenting plans and results to senior leadership
• Strong understanding of SEO best practices and web analytics
• Ability to communicate clearly and collaborate closely with cross-functional teams such as product, sales, and customer service teams

Responsibilities

• Develop a content strategy that aligns with and amplifies our value props, differentiators, and position in the market – this includes building a plan for and delivering full-funnel content
• Write and deliver a consistent stream of high-quality technical and non-technical content by working with stakeholders across the entire organization
• Strong ability to multi-task and adhere to/enforce deadlines
• Transform our blog into an industry-leading resource by creating educational and thought-provoking content including (but not limited to) whitepapers, guest posts, and blog posts
• Collaborate with the business analyst team to turn our proprietary data into industry insights/reports that can serve as both lead magnets and newsworthy stories for the press team
• Turn our customers’ success into case studies, articles, and social proof
• Build and execute content strategy for Fireblocks SPARK, the company’s annual user conference
• Uphold and develop Fireblocks’ brand voice across all content touchpoints

Preferred Qualifications

We’d love for you to have financial services, fintech, blockchain, cybersecurity, or crypto industry experience but it is not a requirement

Benefits

• A reasonable base salary range estimate for this position is $120,000 - $158,000
• The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits