Senior Content Marketing Manager

Summary

Join Yottaa as a Senior Content Marketing Manager and own the execution of Yottaa’s content strategy to drive awareness, engagement, and community building. You will create compelling content across various formats, translating technical concepts into engaging material. This high-impact role requires a strategic content creator who blends creativity with performance. You will lead content efforts across social media, owned media, and community channels, collaborating with other teams. The role also involves aligning content with marketing campaigns, repurposing assets, and supporting SEO projects. You will oversee the editorial process, manage external resources, and identify ways to improve content production efficiency. This is a remote position open to candidates in the US, with preference given to those in the Greater Boston area.

Requirements

• 5+ years of experience in B2B content marketing, preferably in SaaS, eCommerce, or web performance
• Proven ability to simplify technical concepts and tell compelling stories that resonate with business and technical buyers
• Strong writing portfolio that includes long- and short-form content across a variety of mediums
• Experience growing and engaging an online audience through social and community channels
• Familiarity with AI-powered writing tools—and a clear understanding of where they help vs. hinder quality
• Collaborative mindset and strong project management skills; able to prioritize multiple initiatives
• Understanding of SEO, content performance metrics, and how to tailor content to different buyer stages
• Bachelor’s degree or equivalent work experience

Responsibilities

• Develop and execute Yottaa’s content calendar aligned with company goals and product launches
• Write and manage both short-form (blogs, social, video scripts, newsletters) and long-form content (eBooks, whitepapers, webinars, research reports)
• Ensure all content reflects a consistent tone, voice, and brand narrative tailored to our target personas
• Lead content efforts across organic social media, owned media properties, and community channels
• Collaborate with Product Marketing, Customer Success, and Sales to support campaign content, enablement assets, and customer stories
• Manage and improve audience nurture emails and newsletters
• Work closely with the demand generation team to align content with integrated marketing campaigns
• Repurpose core content assets across formats to maximize distribution and ROI
• Support SEO and website projects with clear, conversion-driven copy
• Oversee the editorial process from concept through execution (ideation, writing, review, publishing)
• Manage external writers, agencies, and internal stakeholders to deliver content on time and on brand
• Identify ways to increase efficiency and scalability of content production, including smart use of AI tools

Preferred Qualifications

• HubSpot experience is preferred
• Video production & editing experience is preferred
• Candidates located in the Greater Boston area are preferred

Benefits

• $80,000 - $109,250 a year
• This is a remote position open to candidates based in the United States