Content Marketing Specialist

Summary

Join Pierce Washington as a Content Marketing Specialist and contribute to a fast-growing tech company. Reporting to the Marketing Manager, you will develop and execute content marketing strategies to generate leads and drive revenue. Responsibilities include creating various content formats, setting up automated nurtures, optimizing web forms, running webinars, managing social media, and measuring campaign success. The ideal candidate possesses 2-4 years of experience in content and demand generation marketing, strong writing skills, and experience with marketing automation tools. Pierce Washington offers a competitive salary, comprehensive benefits, flexible work arrangements, and opportunities for professional growth.

Requirements

• 2-4 years of content marketing experience
• 2-4 years of demand generation marketing experience
• Experienced writer and comfortable writing blogs, website content, social posts, etc
• Experience with Marketing Automation Tool, preferably Pardot/Marketing Cloud
• Experience managing a corporate social media account

Responsibilities

• Write content for Pierce Washington including emails, social media posts, blogs, website content, etc
• Set up fully automated nurtures for lead development
• Optimize web forms and work flows for lead development
• Run Webinars from planning to execution
• Write and execute event specific email campaigns
• Assist Sales with outbounding and lead qualification
• Assist with Social Media execution and reporting including managing the social media calendar
• Assist with website maintenance and routine content updates
• Manage Paid Advertising campaigns
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Use data and analytics to measure and improve the performance of demand generation efforts
• Monitor industry trends to stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges

Preferred Qualifications

• Graphic Design experience a plus
• Experience with Hootsuite and Canva a plus

Benefits

• OTE $50,000 - $70,000 (dependent on experience)
• Health, vision, dental, life & disability insurance
• Flexible, collaborative work environment with a commitment to work life balance
• Work anywhere, with full remote and hybrid options depending on location
• Learn and challenge yourself in a fast-paced, growing tech company