Content Marketing Strategist

Summary

The Content Marketing Strategist will develop and implement a comprehensive content strategy for Stronghouse, a leading roofing company. The role involves creating engaging content, managing content distribution, ensuring brand alignment, and overseeing multi-channel campaigns. The ideal candidate should have a bachelor's degree in Marketing, Communications, Journalism or related field, 5+ years of experience in developing and overseeing multi-channel marketing campaigns, exceptional writing skills, strong understanding of SEO best practices, digital marketing principles, and traditional direct marketing methods.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or related field
• Proven experience (5+ years) in developing and overseeing multi-channel marketing campaigns, including both digital and traditional direct marketing channels
• Proven experience in content strategy, creation, and management, preferably in a similar exteriors industry (roofing, siding, windows)
• Exceptional writing and editing skills
• Strong understanding of SEO best practices, content distribution strategies, and digital marketing tactics
• Strong understanding of digital marketing principles and techniques, including email marketing, social media advertising, and PPC campaigns
• Familiarity with traditional direct marketing methods, such as direct mail, print advertising, and outdoor advertising
• Ability to develop cohesive campaign strategies that integrate online and offline marketing channels for maximum impact
• Experience with content management systems (CMS) and analytics tools

Responsibilities

• Develop and implement a comprehensive website and content strategy aligned with the company's goals and brand voice
• Conduct research to understand our target audience, industry trends, and competitive landscape to inform content decisions
• Create a repository of high-quality content for the company's blog, website, and social media channels, ensuring consistency in messaging and brand voice
• Oversee the creation of compelling ad copy, email campaigns, and product descriptions that effectively communicate our value proposition and drive conversions
• Collaborate with internal teams to gather information and insights for content creation
• Working collaboratively with the multichannel and digital marketing function, develop strategies to maximize the reach and impact of our content through SEO, social media, email marketing, and other distribution channels
• Monitor content performance metrics and use data-driven insights to optimize content distribution and promotion efforts
• Ensure that all content produced aligns with our brand guidelines, values, and messaging across all regional brands
• Create and oversee consistent, multi-channel marketing campaigns spanning both digital and traditional direct marketing channels
• Develop integrated campaign strategies that leverage a combination of online and offline tactics to reach our target audience effectively

Preferred Qualifications

• Creative thinker with a strategic mindset and a passion for storytelling
• Excellent project management and multitasking abilities, with a keen attention to detail
• Ability to work effectively both independently and collaboratively in a fast-paced environment
• Experience working with cross-functional teams and external partners to coordinate campaign execution and ensure brand consistency
• Analytical mindset with the ability to interpret campaign data and metrics to measure performance and optimize strategies
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with team members at all levels of the organization