Bright Mode is hiring a
Content Marketing Strategist
closedBright Mode
π΅ $80k-$120k
πRemote - Worldwide
Summary
The Content Marketing Strategist will develop and implement a comprehensive content strategy for Stronghouse, a leading roofing company. The role involves creating engaging content, managing content distribution, ensuring brand alignment, and overseeing multi-channel campaigns. The ideal candidate should have a bachelor's degree in Marketing, Communications, Journalism or related field, 5+ years of experience in developing and overseeing multi-channel marketing campaigns, exceptional writing skills, strong understanding of SEO best practices, digital marketing principles, and traditional direct marketing methods.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism or related field
- Proven experience (5+ years) in developing and overseeing multi-channel marketing campaigns, including both digital and traditional direct marketing channels
- Proven experience in content strategy, creation, and management, preferably in a similar exteriors industry (roofing, siding, windows)
- Exceptional writing and editing skills
- Strong understanding of SEO best practices, content distribution strategies, and digital marketing tactics
- Strong understanding of digital marketing principles and techniques, including email marketing, social media advertising, and PPC campaigns
- Familiarity with traditional direct marketing methods, such as direct mail, print advertising, and outdoor advertising
- Ability to develop cohesive campaign strategies that integrate online and offline marketing channels for maximum impact
- Experience with content management systems (CMS) and analytics tools
Responsibilities
- Develop and implement a comprehensive website and content strategy aligned with the company's goals and brand voice
- Conduct research to understand our target audience, industry trends, and competitive landscape to inform content decisions
- Create a repository of high-quality content for the company's blog, website, and social media channels, ensuring consistency in messaging and brand voice
- Oversee the creation of compelling ad copy, email campaigns, and product descriptions that effectively communicate our value proposition and drive conversions
- Collaborate with internal teams to gather information and insights for content creation
- Working collaboratively with the multichannel and digital marketing function, develop strategies to maximize the reach and impact of our content through SEO, social media, email marketing, and other distribution channels
- Monitor content performance metrics and use data-driven insights to optimize content distribution and promotion efforts
- Ensure that all content produced aligns with our brand guidelines, values, and messaging across all regional brands
- Create and oversee consistent, multi-channel marketing campaigns spanning both digital and traditional direct marketing channels
- Develop integrated campaign strategies that leverage a combination of online and offline tactics to reach our target audience effectively
Preferred Qualifications
- Creative thinker with a strategic mindset and a passion for storytelling
- Excellent project management and multitasking abilities, with a keen attention to detail
- Ability to work effectively both independently and collaboratively in a fast-paced environment
- Experience working with cross-functional teams and external partners to coordinate campaign execution and ensure brand consistency
- Analytical mindset with the ability to interpret campaign data and metrics to measure performance and optimize strategies
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with team members at all levels of the organization
This job is filled or no longer available
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