Content Marketing Strategist

Summary

The job description is for a Content Marketing Strategist role at Paystone, a leading North American payment and software company. The role involves creating engaging content, understanding buyer journey, collaborating with internal teams, and staying updated on industry trends. The qualifications required include 2+ years of experience in B2B SaaS, flawless written English, deep understanding of digital marketing best practices, hands-on experience with HubSpot CMS, and a creative mindset.

Requirements

• 2+ years of experience creating impactful content for a B2B SaaS company
• Flawless written English with A+ grammar skills
• Deep understanding of digital marketing best practices and SEO in today’s evolving landscape
• Hands-on experience managing and optimizing content in a CMS like HubSpot
• Meticulous attention to detail
• A creative mindset for solving problems
• A can-do attitude with a thirst for learning
• Experience working collaboratively in a fast-paced, team-oriented environment

Responsibilities

• Understanding the buyer journey for our target customers and crafting content that resonates with them at every stage
• Tailoring content for an enterprise-level audience, where decision-makers are leadership teams at larger businesses
• Creating captivating and engaging written content for a variety of formats, including blog posts, case studies, reports, webinars, videos, and emails
• Positioning our company as a thought leader by developing and showcasing expert content that highlights our unique strengths
• Collaborating closely with marketing, sales, customer success, and the product team to produce relevant and high-quality content
• Staying up-to-date on industry trends, competitor strategies, and customer needs to refine and adapt your content
• Leveraging data-driven insights to optimize and enhance existing content
• Delivering your work on time and in-sync with the marketing content calendar
• Copyediting and polishing content to ensure it meets our high standards
• Managing and organizing content within the HubSpot CMS
• Working seamlessly with remote team members through Slack, Asana, and G-Suite

Preferred Qualifications

Experience with video content creation

Benefits

• Compensation (fixed and variable) tied to market data (we user Mercer)
• We reward for contribution
• Everyone gets equity
• Flexible Time-off
• We’re committed to career development
• Work from home