Content Production Manager

Summary

The job description is for a Content Production Manager role at Kpler. The role involves developing and implementing a content marketing strategy, creating high-quality content, tracking content performance metrics, and optimizing content based on insights. The ideal candidate should have 3-5 years of experience in content marketing, preferably in the energy sector or B2B environment, video production/editing experience, strong understanding of sales and growth marketing principles, excellent communication skills, ability to collaborate effectively with cross-functional teams, experience with content management systems and marketing automation tools, strong analytical skills, and a creative mindset. The role is remote.

Requirements

• 3-5 years of proven experience in content marketing, preferably in the energy sector or B2B environment
• Video production and/or editing experience
• Strong understanding of sales and growth marketing principles
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• Experience with content management systems and marketing automation tools
• Strong analytical skills and ability to interpret data to inform content strategy
• Creative thinker with a passion for storytelling and creating engaging content

Responsibilities

• Develop and implement a robust content marketing strategy that supports Kpler’s sales and growth marketing goals
• Identify key content themes and topics that resonate with our target audiences
• Coordinate with subject matter experts across Kpler’s various business units, to create an effective content calendar
• Ensure content aligns with the brand voice, messaging, and positioning
• Lead the creation of high-quality content, including videos, webinars, podcasts, blogs, case studies, and white papers
• Oversee the editorial calendar to ensure timely and consistent content delivery to promote via multi-channel campaign activity
• Work with analysts, researchers, and editors to gather insights and create data-driven content
• Track and analyze content performance metrics to measure the effectiveness of the content strategy
• Use insights to optimize content and improve engagement and conversion rates
• Continuously monitor industry trends and best practices to keep the content strategy current and effective