Content & Social Media Manager

Summary

Join Crunchbase as a Content & Social Media Manager and play a vital role in understanding our customers, market, and competition. As an exceptional writer with a strong proclivity for social media content creation and strategy, you will be responsible for developing compelling, product-focused messaging, managing social media channels, and supporting the broader marketing strategy to drive lead generation and customer engagement.

Requirements

• Strong understanding of social media platforms and how to leverage them for B2B marketing
• Proven experience in developing go-to-market content, particularly in a B2B context
• Strong analytical skills with the ability to translate insights into action
• Excellent communication and collaboration abilities
• Familiarity with digital marketing channels and buyer's journey concepts
• Creative thinker with a problem-solving mindset
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficient with Google Office Suite and other marketing software tools
• Bachelor’s degree in Marketing, Business, or a related field, preferred
• 3+ years of experience in B2B marketing, with a strong emphasis on copywriting and social media management

Responsibilities

• Develop clear, concise, and persuasive long and short-form copy, including blog posts, landing pages, case studies, emails, ad copy, and more
• Collaborate with Product Marketing Managers and other cross-functional partners to ensure accurate representation of product features, benefits, and value propositions
• Edit and proofread content to ensure consistency in tone, style, and accuracy
• Work with the marketing team to develop content calendars that align with product roadmaps
• Research industry trends, competitor offerings, and customer pain points to inform content creation
• Own the social media content calendar, creating and executing social media strategies across platforms such as LinkedIn, X (Twitter), Instagram, TikTok and YouTube, with a focus on engaging key audiences through written and short-form video content
• Develop and schedule content that highlights product features, industry trends, customer success stories, and thought leadership
• Monitor and engage with social media communities, responding to inquiries and fostering relationships with key industry influencers
• Identify target audiences and tailor content to engage and expand our social media following
• Analyze social media performance metrics, using insights to refine strategies and optimize engagement
• Performs other related duties as assigned

Benefits

• Competitive salary and equity
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health stipend
• 14 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision and dental benefits for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space
• Matching charity contributions for our Townhall awards