Communications Manager, Social Media and Customer Advocacy

Summary

Join Sift's Corporate Marketing team and contribute to building the company's brand presence and amplifying customer success stories. As a member of a small, high-performing team, you will report to the VP of Corporate Marketing and collaborate with various stakeholders. Key responsibilities include owning and executing social media strategy, managing the customer advocacy program (SuperSifters), and liaising with external PR agencies. The ideal candidate will have a Bachelor's degree in Marketing or a related field, 4-6 years of relevant experience, and a proven track record of success in B2B technology marketing. The role requires strong project management, communication, and strategic thinking skills. Sift offers a competitive compensation package and various benefits.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 4-6 years of marketing experience with demonstrated expertise in external communications, social media management, and customer advocacy programs
• Proven track record of building social media presence and engagement for B2B technology companies, preferably in fintech, security, or AI/ML industries
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills with ability to adapt messaging for different audiences
• Experience working with external agencies and vendors
• Strategic mindset with focus on achieving measurable business objectives and customer-centric approach to marketing
• Must-haves: determination, scrapiness, and creativity

Responsibilities

• Own and execute comprehensive social media strategy across LinkedIn and other relevant platforms
• Create engaging content that positions Sift as an industry leader, showcases our expertise and makes Sift a must-follow account for fraud prevention professionals and executives
• Monitor social conversations about fraud prevention and digital risk to identify engagement opportunities
• Collaborate with others across the company to amplify product launches and company milestones
• Track and analyze social media performance, providing regular reporting and optimization recommendations
• Own our customer advocacy program, SuperSifters, to put Sift and our customers in the spotlight together
• Identify, recruit, and nurture customer advocates willing to share their success stories
• Coordinate customer participation in speaking opportunities, webinars, conferences, case studies, and industry events
• Facilitate customer involvement in press releases, awards submissions, and media opportunities
• Create systematic processes for maintaining ongoing relationships with customer advocates
• Work closely with Go-to-Market teams to identify and engage potential advocates
• Serve as day-to-day liaison with external PR agencies, ensuring alignment with broader marketing objectives
• Support PR campaign development and execution, including media outreach and thought leadership initiatives
• Coordinate executive positioning and speaking opportunities
• Assist with crisis communication planning and execution when needed

Preferred Qualifications

• Proficiency with social media management tools, familiarity with Salesforce and project management tools (preferred)
• Experience running customer reference programs, case studies, and advocacy initiatives that drive business outcomes

Benefits

• Competitive total compensation package
• 401k plan
• Medical, dental and vision coverage
• Wellness reimbursement
• Education reimbursement
• Flexible time off