Content Specialist

Summary

Join Xapo Bank as a Content Specialist and play a crucial role in developing and executing the company's content strategy. You will lead SEO efforts, manage content production across various formats, oversee the editorial calendar, and analyze content marketing data. Collaborate with cross-functional teams, lead the content marketing team, and foster relationships with key influencers. This is a full-time, 100% remote position, allowing you to work from anywhere in the world. The ideal candidate possesses solid experience in content and organic marketing, a Bachelor's degree in a related field, and proven experience in content marketing and SEO. Xapo Bank offers a great work-life balance, flexible PTO, and a yearly budget for individual learning and development.

Requirements

• Solid experience in a similar role spanning content and organic marketing
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred
• Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement
• Strong analytical skills with an ability to interpret data to make informed content decisions
• Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences
• Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console)
• Experience having worked in the Crypto industry
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning
• Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers
• Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
• Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner
• Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI
• Own the content and design for Xapo Bank's website
• Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels
• Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands
• Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts
• Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve

Preferred Qualifications

Video content creation, video production and editing skills would be highly beneficial

Benefits

• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge
• Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals