SEO Specialist

Summary

Join Tekmetric as an SEO Specialist and play a crucial role in enhancing the online visibility of our auto repair shop clients' websites. You will conduct SEO audits, implement optimization strategies, and analyze website performance to drive organic traffic. Responsibilities include managing SEO tools, indexing, keyword optimization, traffic analysis, client reporting, conversion rate optimization, link building, competitor research, local SEO, client communication, cross-team collaboration, and staying current with SEO trends. The ideal candidate possesses 3+ years of SEO experience, a proven track record of increasing traffic and conversion rates, experience with CMS platforms, and in-depth SEO knowledge. Bonus points are awarded for experience with Duda and Local Viking. Tekmetric offers a dynamic work environment, flexible and remote work opportunities, generous PTO, exceptional leave programs, excellent healthcare benefits, a 401(k) plan, employer-covered insurance, wellness expense reimbursement, and education assistance.

Requirements

• The ideal candidate is self-reliant and detail-oriented, with a strong understanding of SEO principles and best practices
• Experience in SEO, familiarity with CMS platforms, and a methodical approach to optimization are key
• 3+ years of SEO or related experience
• A track record of increasing traffic & conversion rates for businesses with local SEO strategies
• Experience working within CMS platforms
• In-depth knowledge of SEO principles and best practices
• Ability to work efficiently and manage multiple projects
• Excellent problem-solving skills and attention to detail
• Comfortable having 1:1 meetings with shop owners

Responsibilities

• As an SEO Specialist, you will play a crucial role in ensuring the online visibility and search engine ranking of the websites we build for our auto repair shop clients
• Your role involves conducting thorough SEO audits, implementing on-page and off-page optimization strategies, and analyzing website performance to drive organic traffic
• SEO Tool Management: Use tools like SEMrush, Surfer, Insights, BizmapIQ, Agency Analytics, and Marketers Center to audit, monitor, and optimize SEO performance
• Indexing & Technical SEO: Manage indexing via Google Search Console; resolve crawl issues and ensure optimal site visibility
• Keyword & Content Optimization: Track keyword rankings and update content to reflect search trends and performance goals
• Traffic & Engagement Analysis: Monitor user behavior and traffic trends to inform content and design strategies
• Client Reporting: Build and deliver clear, insightful performance reports for clients on a regular basis
• Conversion Rate Optimization (CRO): Run A/B tests and analyze heatmaps to improve content/design for better conversions
• Link Building: Develop and execute white-hat link-building strategies to boost domain authority
• Competitor Research: Analyze competitor strategies to uncover opportunities and refine our approach
• Local SEO: Manage and optimize listings on platforms like Google Business Profile and Yelp for local visibility
• Client Communication: Lead 1:1 meetings with shop owners to discuss progress, align goals, and strategize
• Cross-Team Collaboration: Work with Dev and QA teams to ensure technical SEO is integrated from the ground up
• Stay Current: Keep up with SEO trends, Google updates, and AI search evolution to keep strategies sharp

Preferred Qualifications

• Direct experience with Duda
• Direct experience with Local Viking
• You have a love of building something new or improving on current processes and care about making a positive difference
• You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity
• You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others
• You keep an open mind and are excited about new ideas and helping others actualize their ideas
• You are intellectually curious and analytical in a strategic context
• You care about people and see the success of one is success for us all
• You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company

Benefits

• Flexible and remote work opportunities
• Generous PTO
• Exceptional leave programs for all of life’s moments: maternity, paternity and parental bonding, as well as medical leave to care for yourself or loved ones
• Excellent Medical, Dental, Vision and Prescription Drug Coverage
• 401(k) Retirement Savings Plan with a 6% Match
• Employer covered STD, LTD, Life and AD&D Insurance Programs
• Up to $60 monthly for wellness expenses and activities
• Education Assistance- includes undergraduate/graduate courses and continuing education