Content Strategist

Summary

Join Kuno Creative, a leading employee-owned marketing agency, as a Content Strategist. You will develop and execute content strategies for clients, ensuring alignment with brand guidelines and marketing objectives. This client-facing role involves managing multiple projects, creating engaging content, and collaborating with internal and external teams. You will report on key performance indicators, optimize content performance, and integrate technology to enhance content delivery. The position offers a comprehensive benefits package, including unlimited PTO, paid holidays, parental leave, 401k with company match, profit sharing, and comprehensive healthcare. Kuno Creative is a fully remote company, open to candidates authorized to work in the US.

Requirements

• Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends
• Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms
• Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement
• Exceptional organizational skills and attention to detail
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proficiency with remote tools like G-Suite, Zoom, Basecamp and ClickUp

Responsibilities

• Lead the content strategy for assigned clients by conducting persona research as needed and establishing brand guidelines, including brand messaging pillars, value proposition, and voice and tone
• Write website copy that aligns with those guidelines
• Assist clients with setting goals, and develop and execute campaigns to achieve them, utilizing data-driven insights to optimize performance
• Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals
• Collaborate closely with the marketing strategist to meet or exceed objectives for the client while creating new opportunities for revenue growth for Kuno
• Work with clients, in-house writers, freelancers and artificial intelligence tools as needed to complete deliverables in a timely manner
• Work with Kuno’s digital content editor to provide clear and consistent feedback to ensure all content provides value, maintains brand guidelines and achieves stated goals
• Report on key performance indicators related to content and offer recommendations for improvement
• Research and recommend new, engaging content formats for Kuno and its clients, such as assessments, calculators and interactive software demos
• Identify the best strategies for promoting content to improve visibility
• Monitor conversions closely and identify opportunities for conversion optimization on clients’ websites, landing pages, ads and other content
• Input and optimize blogs and content assets using HubSpot or other CMS platforms

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Certifications from HubSpot Academy or similar platforms

Benefits

• Comprehensive healthcare: medical, dental, vision, and life insurance
• Paid Time Off: Unlimited PTO plus ten paid holidays
• Parental leave: Six weeks for birth mothers; four weeks for other parents (birth, adoption, or foster care)
• 401(k): with company match, fully vested
• Profit-sharing: Be part of an employee-owned company with annual profit distribution