Senior Content Strategist

Summary

Join HackerOne as a Senior Content Strategist and elevate our content efforts, driving engagement across the customer journey. This strategic role demands developing and executing a comprehensive content strategy for our B2B technology audience, focusing on measurable impact and alignment with business goals. You will collaborate cross-functionally, leverage AI tools for efficient content creation, and oversee various content types. The position is primarily remote with occasional in-person requirements in select locations. Success requires a deep understanding of content marketing, audience insights, data-driven decision-making, and experience in the cybersecurity industry.

Requirements

• 5+ years of experience in content strategy and marketing within the B2B tech sector, preferably in the cybersecurity industry
• Proven track record of developing and executing content strategies that drive measurable results
• Strong understanding of content performance metrics and experience using data to optimize strategies
• Proficiency in using AI tools to scale content creation and improve efficiency
• Exceptional writing, editing, and storytelling skills
• Ability to work cross-functionally and collaborate with diverse teams
• Strong organizational and project management skills

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals, audience needs, and the customer journey
• Collaborate cross-functionally with marketing, sales, product, and other teams to align content initiatives with company objectives
• Create content that drives measurable results, using data and analytics to refine and optimize strategies
• Leverage AI tools to streamline and scale content creation, ensuring efficiency without compromising quality
• Oversee the development of various content types, including blogs, whitepapers, case studies, eBooks, videos, reports, and more
• Own and optimize agile-based processes for content management, including intake, ideation, prioritization, production, and quality
• Lead audience research efforts to ensure content is tailored to the needs and pain points of B2B tech and cybersecurity professionals
• Establish KPIs for content performance and regularly report on the impact of content initiatives
• Maintain consistency in brand voice, messaging, and quality across all content channels
• Stay informed on industry trends and best practices to ensure content strategies remain innovative and competitive

Preferred Qualifications

• Advanced understanding of the cybersecurity industry, including its audiences and challenges
• Experience with tools like PathFactory, Google Analytics, and AI platforms for content creation and optimization
• Familiarity with SEO best practices and how to apply them to content strategy

Benefits

• Health (medical, vision, dental), life, and disability insurance
• Equity stock options
• Retirement plans
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program
• Flexible Work Stipend