Shift Paradigm is hiring a
Content Strategist

Summary

The job is for an email-focused Content Strategist at Shift Paradigm, a client services business that focuses on implementing technology and data for sales and marketing. The role involves creating compelling email content, conducting Test and Learn plans, collaborating with teams, staying updated on trends, and managing projects.

Requirements

• 5+ years experience as a Content Strategist or similar role
• Strong understanding of email marketing best practices and industry trends
• Excellent writing and editing skills with a keen eye for detail
• Ability to develop and maintain content calendars
• Strong analytical skills to measure and optimize email performance
• Proficiency in using data and analytics to glean insights and inform content decisions
• Excellent communication and collaboration skills
• Strong presentation skills
• Working knowledge of WCAG as it applies to email
• Ability to work effectively in a fast-paced, deadline-driven environment

Responsibilities

• Create compelling email marketing content led by a defined strategy
• Conduct Test and Learn plans aligned with client goals to continuously optimize campaigns
• Build, maintain, and evolve content plans
• Contribute to the development of email marketing strategies and roadmaps
• Collaborate with data and strategist counterparts to analyze email performance and translate into tangible insights
• Identify opportunities to test, iterate, and optimize campaigns
• Cultivate a strong understanding of client’s brand voice and apply it to copywriting
• Collaborate with design and development teams to create cohesive, visually appealing emails that follow best practices
• Stay up-to-date on email marketing trends and best practices
• Manage multiple projects and deadlines simultaneously
• Clearly and confidently communicate with clients and internal teams

Preferred Qualifications

Experience in Financial Services industry preferred

Benefits

• Medical, dental, vision, STD/LTD, Life/AD&D
• Flexible Paid Time Off
• Various other ancillary benefits and perks