Content Strategist

Summary

Join Unlock Health's growing Content and Engagement team as a Content Strategist and Manager. You will play a key role in developing and executing data-driven content strategies, collaborating with cross-functional teams to ensure content aligns with client objectives. Responsibilities include client engagement, content strategy development, audits, editorial planning, creative ideation, cross-functional collaboration, performance analysis, client communication, and staying ahead of industry trends. The ideal candidate possesses 3-5 years of experience in content strategy or digital marketing, preferably in healthcare, strong SEO understanding, exceptional storytelling skills, data interpretation abilities, and cross-functional communication skills. Unlock Health offers a competitive salary and benefits package, including health, dental, and vision insurance; life, short-term, and long-term disability insurance; 401(k) with company match; flexible paid time off; paid parental leave; and hybrid/remote work options.

Requirements

• 3-5 years of experience in content strategy, content marketing, or digital marketing, preferably in healthcare or a related industry
• Strong understanding of SEO best practices, including experience with keyword research, on-page optimization, and performance analysis tools
• Exceptional storytelling skills, with the ability to craft clear, engaging, and impactful narratives for diverse audiences across myriad formats and channels
• Ability to interpret data and analytics to inform content decisions and optimize for engagement and SEO
• Proven ability to work cross-functionally and communicate effectively with creative, technical, and strategy teams
• Meticulous in managing content quality, accuracy, and adherence to brand voice and healthcare industry standards
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment

Responsibilities

• Develop strong and enduring relationships with clients rooted in curiosity, expertise, and high-quality work
• Work with clients and colleagues to develop and execute data-driven, audience-centric content strategies that support the business goals of our clients
• Conduct content audits, competitive analyses, and audience research to identify content gaps and opportunities
• Conceive and build content calendars and develop creative, SEO-driven content that speaks to target audiences across multiple channels (web, social, email, etc.)
• Work with multidisciplinary teams to imagine new, exciting, and impactful content ideas capable of being shared in different formats and across a variety of channels
• Work with strategy, creative, media, mar-tech, web development, and other teams to ensure content is integrated into larger campaign efforts and drives cohesive user journeys
• Monitor content performance through analytics tools, report on KPIs, and make data-informed recommendations for improving content engagement and effectiveness
• Act as a content consultant for clients, providing insights and recommendations on how to leverage content to achieve their goals and elevate their brand presence
• Stay ahead of trends in healthcare marketing, content strategy, SEO, and digital engagement. Bring new ideas and fresh approaches to the table to continuously push content strategies forward

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program