Content Strategy Director - UX

Summary

Join DEPT® as a Content Strategy Director and lead strategic planning, content creation, and governance across digital experiences for top brands. You will drive meaningful digital experiences by applying creative and analytical thinking at the intersection of content, strategy, and user experience. This role involves collaborating with cross-functional teams, defining content standards, and overseeing the content lifecycle. You will also help shape the future of the Strategy discipline, including process, capabilities, and offerings. The ideal candidate possesses 8-10+ years of relevant experience, a bachelor's degree, and strong understanding of information architecture and content management systems. DEPT® offers a collaborative environment and a comprehensive benefits package.

Requirements

• 8-10+ years of content strategy, digital marketing, or UX experience
• Bachelor's degree in Communications, Marketing, Journalism, or related field
• Strong understanding of information architecture, user experience principles, and content management systems
• Experience with content analytics tools, user research methodologies, and A/B testing
• Background in leading teams and managing complex, multi-platform content initiatives

Responsibilities

• Develop comprehensive content strategies that align with business objectives and user needs across websites, applications, and digital touchpoints
• Lead content audits, gap analyses, and competitive research to inform strategic decisions
• Collaborate with data analysts, UX designers, brand strategists, and development teams to ensure content supports optimal user experiences
• Define and create content standards, voice and tone guidelines, content maps, information architecture, narrative hierarchy, persona messaging, and editorial workflows
• Create content frameworks, taxonomies, migration plans, and governance models that scale across organizations
• Oversee content lifecycle management from creation through optimization and retirement
• Partner with executives and stakeholders to translate business goals into actionable content strategies
• Establish metrics and KPIs to measure content effectiveness and user engagement
• Drive content optimization initiatives based on user research, analytics, and testing
• Build presentations and lead share-outs, check-ins, and presentations to every level of stakeholder from the day-to-day point of contacts all the way up to C-level executives
• Work with minimal processes in place, solving problems by being optimistic and using proactive thought processes and skills
• Work in Google Suite, Figma, Miro, and various collaboration platforms (e.g. Slack, Teams, Webex, Zoom, etc)

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave