Conversion Rate Optimization Specialist

Summary

Join Prodigy Education, a global leader in game-based learning, as a Conversion Rate Optimization Specialist. You will design and execute experiments to enhance customer experiences across the Prodigy website and marketing channels. Collaborating with cross-functional teams, you'll optimize user journeys and personalize experiences. You will analyze A/B tests and other experiments, reporting on key metrics and providing actionable recommendations. This role requires proven CRO expertise, strong analytical skills, and proficiency in testing platforms. Prodigy offers a mission-driven environment, a rewarding work culture, and a comprehensive Total Rewards Program.

Requirements

• Proven expertise in Conversion Rate Optimization with 5+ years of hands-on experience and a successful track record of driving measurable improvements
• Strong analytical and proactive mindset with the ability to take initiative, identify opportunities, and solve problems effectively
• Exceptional organizational skills with a proven ability to manage multiple projects, prioritize effectively, and deliver results in dynamic environments
• Proficient in utilizing testing platforms such as Intellimize (Webflow Optimize), VWO, Optimizely
• Deep expertise in marketing analytics and performance measurement with experience using tools such as Google Analytics, Looker, Tableau, or Thoughtspot
• Strong understanding of user experience (UX) principles paired with a keen eye for design to create user-centric, high-performing solutions
• Solid technical proficiency in front-end web development enabling effective collaboration with development teams to implement strategies
• Familiarity with data pipelines and campaign tracking tools such as Segment, Google Tag Manager (GTM), or Fivetran, ensuring accurate measurement and reporting

Responsibilities

• Develop and execute an experimentation roadmap for Prodigygame.com, continuously optimizing the experience for all user personas
• Define prioritization criteria for tests and personalization initiatives by assessing strategic alignment, potential impact, resource availability, and technical feasibility
• Design, implement, and analyze A/B, multivariate, rules-based, and AI-driven tests using tools such as Intellimize (Webflow Optimize), VWO, Optimizely, or similar platforms, driving continuous optimization and learning
• Tailor visitor experiences with adaptive personalization efforts based on demographic and psychographic data
• Collaborate with design teams to enhance user interactions and interface design, leveraging a deep understanding of UI/UX principles to deliver exceptional experiences
• Track, analyze, and report on key metrics and test results, providing clear insights and actionable recommendations that influence strategic decisions and growth
• Support marketing teams with testing frameworks across paid campaigns, email marketing, social media, SEO, and other channels to maximize engagement and performance
• Champion a culture of experimentation and learning across teams, sharing successes, documenting learnings, and ensuring your findings drive meaningful improvements for our users

Benefits

Total Rewards Program reflects our commitment to your financial, physical, and mental well-being