Conversion Rate Optimization Specialist

Summary

Join Wisevu Inc., a remote digital marketing agency, as a full-time CRO Specialist. You will optimize landing pages, ad creatives, and marketing funnels to improve conversion rates. This role involves data analysis, A/B testing, and collaboration with designers and developers. You will leverage various tools to monitor performance and provide reports. A bachelor's degree and 3+ years of experience in a related field are required. The position offers competitive salary, bonuses, and employee development courses.

Requirements

• Hold a Bachelor's degree in Marketing, Business, Communications, IT, or a relevant field
• Have 3+ years of experience in CRO, digital marketing, or a related field
• Possess excellent command of the English language
• Demonstrate excellent written and verbal communication skills
• Show high attention to detail
• Have strong knowledge of A/B testing, heatmaps, and funnel optimization
• Possess experience with Google Ads & Meta Ads optimization
• Be familiar with tools like Google Analytics, Hotjar, Crazy Egg, VWO, or similar
• Have the ability to interpret data and make data-driven decisions to improve conversions
• Possess experience collaborating with designers, developers, and ad specialists
• Have a workspace free of distraction
• Have a download speed of at least 30 Mbps and upload speed of at least 10 Mbps

Responsibilities

• Optimize landing pages, sales funnels, and Google & Meta Ads to boost lead generation and conversions
• Conduct A/B and multivariate tests, analyze heatmaps, user recordings, and performance data to refine layouts, CTAs, and creatives
• Collaborate with designers and developers to implement CRO-driven improvements that enhance user experience and engagement
• Leverage Google Analytics, Hotjar, Crazy Egg, VWO, Looker Studio, and similar tools to monitor conversion rates, cost per conversion, and funnel efficiency
• Provide weekly and monthly reports with actionable insights to continuously refine optimization strategies
• Work closely with developers, designers, and paid ad specialists to execute and refine CRO strategies
• Explore AI-driven tools for content and design improvements and ensure seamless, high-converting user journeys across all marketing touchpoints

Preferred Qualifications

• Have experience with AI-driven content and design tools
• Possess knowledge of email marketing CRO
• Have client-facing experience

Benefits

• Salary: $2000-$3000 CAD/month (which will be negotiated during our interview based on competencies, skills, and experience)
• Highly educational/developmental career opportunities
• Paid premium-quality Employee Development Courses
• One-on-one training from industry experts with over 15 years of experience in digital marketing
• Generous bonus on meeting quarterly KPIs
• Remote work
• Flexible hours (9 am-5 pm EST workday (Monday - Friday))