Conversion Rate Optimization Specialist

Summary

Join our employee-owned company as a Conversion Rate Optimization Specialist! You will be responsible for managing A/B testing across various platforms and landing pages, working closely with the Customer Acquisition team to boost sales. This remote position requires experience in eCommerce website optimization, A/B testing, and CRM solutions. You will analyze data, create sales funnels, and develop optimization strategies. We offer excellent benefits, including comprehensive healthcare, 401k matching, paid time off, professional development opportunities, and more. Apply today and help us make the world healthier and happier!

Requirements

• 1-2 years' of experience managing and optimizing an eCommerce or Direct to Consumer website (i.e. content, deliverability, testing and data)
• Experience with A/B Testing
• Experience in cloud-based CRM solutions (Salesforce, Hubspot, etc)
• Experience with Google Drive, high competency with Google Sheets
• Extreme attention to detail and excellent organizational skills
• Proficiency in google sheets or excel
• Ability to analyze data and use basic formulas to determine goal metrics
• Works efficiently within a fast-paced, results-driven environment particularly when managing tight deadlines or working rapidly under pressure
• Ability to independently organize and implement several multi-step projects at once
• Ability to build strong relationships and exercise excellent follow-up with clear communication
• Strong understanding of website content management systems, including major eCommerce solutions
• Must have a robust willingness to learn, support, and actively participate in the growth of the business

Responsibilities

• Drive Front End Sales Funnel Performance through A/B Testing
• Partner with cross functional teams to design, develop and recommend changes based on winning test results - including: Marketing, Video Editing, IT, and Design
• Review funnel data in order to improve internal KPIs, including but not limited to, CVR, AOV, LTV, Subscription Rates
• Create online sales funnels in SalesForce CRM through record creation and management and keep funnels up to date with new wins
• Analyze performance metrics and test data to both implement meaningful tests along with appropriately calling winners
• Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan
• Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses
• Create initial, quarterly, and monthly reports based on test results and other ongoing initiatives
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place
• Monitor industry trends and new product offerings to stay up to speed and ahead of the competition
• Contribute to the development and improvement of the team’s processes and strategies

Preferred Qualifications

• 4 years' of experience managing and optimizing an eCommerce or direct to consumer website (i.e. content, deliverability, testing and data)
• Segmentation experience
• Basic HTML/CCS proficiency
• Creative thinking with an eye for web design

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career
• Tuition reimbursement program , which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs , where your hard work is not only valued but also acknowledged and rewarded
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym
• Virtual and in-person company events , like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date