Paid Social Media Specialist

Summary

Join our team as a Paid Social Media Manager and develop, execute, and optimize paid advertising campaigns across Facebook, Instagram, and Pinterest. You will strategically target audiences, manage budgets, analyze campaign performance, and provide actionable insights to maximize ROI. This role requires 1-2 years of experience in digital marketing and proficiency in various social media ad platforms. A degree in a related field and relevant certifications are a plus. You will collaborate with the creative team, analyze data, and present findings to stakeholders. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced environment.

Requirements

• High school diploma or equivalent
• 1-2 years of experience in digital marketing, social media advertising, or paid media
• Proficiency in Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and other social media ad platforms
• Strong analytical skills with experience in Google Analytics, UTM tracking, and data visualization tools
• Understanding of audience segmentation, retargeting strategies, and conversion tracking
• Experience with A/B testing and performance optimization
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, results-driven environment

Responsibilities

• Develop, manage, and optimize paid social media campaigns to meet KPIs (ROAS, CTR, CPC, conversion rates)
• Participate, and in some cases own, creating content
• Conduct A/B testing on ad creatives, audiences, and messaging to maximize performance
• Build an audience and encourage customer engagement
• Respond to comments on posts in a professional manner
• Analyze data and provide actionable insights to improve campaign effectiveness
• Collaborate with the creative team to develop compelling ad creatives and copy
• Research and identify new paid social opportunities to enhance brand growth
• Monitor trends and platform algorithm changes to stay ahead in paid social advertising
• Manage budgets effectively, ensuring efficient allocation and reporting
• Generate performance reports and present findings to key stakeholders

Preferred Qualifications

• Associate or bachelor's degree in either Marketing, Advertising, Communications, Business, or a related field
• Certifications in Google Analytics, Meta (Facebook) Blueprint, or HubSpot