Influencer Marketing Specialist

Summary

Join Eneba's Marketing Team and help us become the leading marketplace for gamers. We are a fast-growing company with a focus on data-driven optimization, entertainment, and creativity. In this role, you will proactively identify and manage relationships with game influencers across multiple platforms. You will negotiate deals, monitor performance, and make data-driven decisions to optimize campaigns. This position requires 3+ years of experience in a similar role and a strong understanding of social media and key performance metrics. Eneba offers various benefits, including employee stock options, bonus systems, paid volunteering opportunities, flexible work location, and personal and professional growth opportunities.

Requirements

• 3+ years of experience in a Marketing Specialist role or a similar position
• Proven experience in managing influencer relationships - from sourcing and outreach, to contract negotiation, campaign execution, and performance evaluation using key metrics
• Strong understanding of and interest in social media platforms such as YouTube, Twitch, Twitter, Discord, Instagram, Telegram, TikTok, Facebook, and others
• Proficiency in Excel/Google Sheets and Google Analytics
• Strong ability to plan, coordinate, and manage multiple projects simultaneously
• Expertise in key performance metrics, especially ROAS; capable of analyzing results and translating them into actionable improvements
• Quick, strategic thinker with strong decision-making skills
• Good English level is required, proficiency is preferred

Responsibilities

• Proactively identify new game influencers across platforms such as YouTube, Twitch, Twitter, Facebook, TikTok, and Discord using internet databases and game-specific targeting criteria
• Build and maintain organized influencer databases by collecting and verifying essential information from both internal and external sources
• Audit and refine the existing influencer database by evaluating partner activity, sourcing accurate contact information, categorizing channels by gaming genre, and flagging inactive profiles
• Negotiate and close deals with influencers, tailoring terms based on individual channel performance and audience potential
• Manage and nurture ongoing relationships with influencers to ensure long-term collaboration and growth
• Monitor and analyze influencer performance, making data-driven decisions on renewals, scaling, or discontinuing partnerships based on campaign results
• Cultivate strong, trust-based relationships with influencers, particularly in the mobile gaming space, to support long-term strategic initiatives

Preferred Qualifications

Passion for marketing, with bonus points for deep knowledge of the mobile gaming industry

Benefits

• Opportunity to join our Employee Stock Options program
• Various bonus systems: performance-based, referral, additional paid leave, personal learning budget
• Paid volunteering opportunities
• Work location of your choice: office, remote, opportunity to work and travel
• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes