Coordinator, Lifecycle Marketing

Summary

Join Lovevery, a fast-growing direct-to-consumer startup, as their motivated and detail-oriented Coordinator, Lifecycle Marketing. This entry-level role offers the chance to learn lifecycle marketing, supporting campaign execution and analysis across email, push notifications, and SMS. You will build and launch campaigns in Klaviyo, optimize automated flows, track campaign metrics, and collaborate with cross-functional teams. The ideal candidate possesses strong organizational skills, attention to detail, and a desire to learn HTML/CSS for email campaign building. This role is remote-eligible, preferably based in Boise, Idaho, and reports to the Sr. Manager of Lifecycle Marketing.

Requirements

• Project Management: Organized and reliable, with a proven ability to manage workflows, meet deadlines, and drive efficiency in execution across teams
• Detail-Oriented: Exceptional organizational skills, an eye for detail, and strong cross-functional communication skills, ensuring accuracy in campaign execution
• Adaptability: Thrives in fast-paced environments and remains flexible to evolving priorities and timelines
• Desire to Learn & Optimize: Intellectual curiosity, with a focus on optimization and continuous improvement through a test-and-learn mentality
• Passion for Digital Marketing: An appreciation for a great online shopping experience and ability to bring ideas to life working within technical platforms to support integrated marketing campaigns
• 1+ year of experience, preferably in marketing for direct-to-consumer (DTC) ecommerce businesses
• A desire to learn lifecycle marketing, with specific focus on building email campaigns in HTML/CSS, drag and drop and other outlets. Willingness to learn CRM and Automation tools. Experience in Klaviyo or other similar platforms is a plus
• Basic knowledge/understanding of email best practices including accessibility requirements, client limitations (Outlook, Gmail, etc), and device limitations
• Analytical, data driven mindset. Proficiency in Microsoft Excel or Google Sheets, and experience with business intelligence tools such as Looker or Databricks is a plus
• Entrepreneurial mindset with a creative and resourceful approach to problem-solving
• Availability to work collaboratively across global market time zones when needed

Responsibilities

• Campaign Execution: Build, test, QA, and launch global lifecycle marketing campaigns (primarily in Klaviyo) across email, push, SMS, onsite and emerging channels, ensuring accuracy in design, copy and targeting
• Support Journeys: Help set up and optimize automated flows and customer journeys, ensuring they are aligned with the customer lifecycle and key business objectives
• Monitor Performance: Track campaign metrics and performance, providing initial analysis and insights to support continuous optimization. Report out on A/B tests to improve key metrics across the brand funnel. Validate that triggered and transactional campaigns are functioning as expected
• Project Management: Support with day-to-day management of the lifecycle marketing team queue to ensure tasks are assigned, prioritized and worked forward to deliver on time
• Coupon and Offer Management: Support with coupon creation, code bank management, and other adjacent initiatives that are vital to the health of the business
• Product Catalog Maintenance: Maintain a catalog of products displayed in emails and that imagery reflects our current offerings
• Coordinate Assets: Collaborate with creative and copy teams to ensure timely delivery and accuracy of campaign assets

Preferred Qualifications

• Bachelors Degree preferred
• Remote eligible; Boise, Idaho, USA based candidates with ability to work on Mountain Standard Time zone preferred

Benefits

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products