Lifecycle Marketing Coordinator

Summary

Join Who Gives A Crap, a purpose-led scale-up making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. This Lifecycle Marketing role supports end-to-end email and lifecycle campaign execution, ensuring timely, high-quality delivery. Responsibilities include coordinating creative assets, building and deploying campaigns and automations, and supporting loyalty and retention initiatives. You will maintain campaign documentation, QA processes, and summarize results to inform improvements. The team focuses on retention strategies driving sustainable customer and business growth, contributing to revenue and delightful customer experiences. The ideal candidate is a proactive, meticulous executor, active problem solver, and collaborative team player with strong communication and analytical skills. Who Gives A Crap offers competitive salaries, healthcare support, generous paid leave, learning and development opportunities, and free toilet paper.

Requirements

• Be a proactive and meticulous executor
• Be an active problem solver with no hesitation to dig in, reach out, and provide solutions
• Manage your time efficiently, prioritizing your workload and demonstrating adaptability and speed in a fast-paced environment
• Show curiosity by asking "why" behind every task or project, and actively connect the dots between different initiatives to highlight opportunities and blind spots
• Be collaborative and improvement-driven always
• Bring ideas and contribute quality initiatives to lifecycle projects
• Work cross-functionally with strong communication skills to ensure smooth campaign delivery
• Apply an analytical and test-and-learn mindset to improve performance and inform optimisation
• Understand your strengths and are transparent about development areas, and are able to both give and receive feedback effectively

Responsibilities

• Support the end-to-end execution of email and lifecycle campaigns, ensuring timely, high-quality delivery
• Coordinate creative assets, building and deploying campaigns and automations
• Support loyalty and retention initiatives
• Maintain campaign documentation, QA processes, and summarising results to inform ongoing improvements
• Drive revenue and delightful customer experiences from lead generation through to check out and reactivation
• Own the eDM/email campaign set-up process from start to finish, including set-up, QA, scheduling, and post-send checks
• Execute email campaigns with precision using marketing tools like Klaviyo, applying a strong attention to detail and a QA mindset to deliver error-free lifecycle campaigns on time
• Proactively manage multiple tasks and timelines efficiently, demonstrating a detail-oriented working style and a sense of urgency with respect to deadlines
• Collaborate cross-functionally with strong communication skills to support the smooth delivery of campaigns
• Contribute to hitting global email forecasts for key metrics like open rates and click-through rates
• Be highly in tune with the customer lifecycle and email flow touches, suggesting and making updates/additions based on data

Benefits

• Competitive, market informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper