Lifecycle Marketing Manager

Summary

Join PurposeMed as their Lifecycle Marketing Manager to support patient engagement efforts for the Freddie brand. This role involves strategic ownership, long-term vision setting, content planning, and execution of Lifecycle Marketing. You will report to the Director of Growth (Patient Engagement) and collaborate with cross-functional leaders. The position focuses on driving lifecycle strategy to improve patient health outcomes, enhancing personalization and targeting to deepen patient engagement, running experiments to improve lifecycle performance, ensuring communication supports every step of the patient journey, and making data-backed decisions to drive conversion and retention. Collaboration with Product, Engineering, and Brand teams is crucial to ensure alignment with patient promises and business goals. This is a remote, permanent, full-time opportunity open to candidates across Canada.

Requirements

• 4+ years of relevant experience, with at least 2 years focused on lifecycle, and extensive experience with Braze
• The ability to empathize with and speak to our patients and ensure that each point of communication is providing clear value
• A growth mindset, with the ability to ideate and execute impactful campaigns
• The ability to analyze complex data sets and derive insights to inform future strategic decisions
• Business sense, with an understanding of how lifecycle drives key business outcomes
• Experience working within marketing regulatory frameworks (PHIPA / HIPAA would be a bonus)
• Strong documentation skills
• Technical experience setting up triggers, audience segments and user journeys in marketing automation tools
• Experience working with content marketing and product teams to implement world-class communications
• Conversion-mind copywriting experience

Responsibilities

• Driving Lifecycle Strategy That Improves Patient Health Outcomes
• Owning the end-to-end Lifecycle Marketing strategy for Freddie across email, SMS, push notifications, provider messages, and our product web-app
• Ensuring patients receive timely, relevant, and empathetic communication that improves care engagement and builds long-term trust
• Helping to reduce drop-off in the care journey by proactively addressing patient needs through strategic messaging
• Enhancing Personalization and Targeting to Deepen Patient Engagement
• Developing smart triggers, audience segments, and automated journeys to deliver personalized messages at critical care moments
• Helping to improve patient retention and adherence by making communications feel more human, relevant, and affirming
• Driving deeper patient relationships through thoughtful targeting that aligns with individual health journeys
• Running Experiments to Improve Lifecycle Performance
• Building and maintaining a roadmap of A/B tests across lifecycle touchpoints to identify what resonates best with patients
• Optimizing messaging and creative based on real-time performance insights to improve conversion and care continuity
• Using experimentation to continuously sharpen Freddie’s lifecycle communication strategy and outcomes
• Ensuring Communication Supports Every Step of the Patient Journey
• Identifying gaps across the patient journey and developing communications that educate, motivate, and reassure
• Creating touchpoints that help patients feel seen and supported, improving follow-through
• Strengthening trust by delivering the right information, at the right time, in the right tone
• Making Data-Backed Decisions to Drive Conversion and Retention
• Partnering with our Data team to analyze lifecycle performance and uncover opportunities for improvement
• Using insights to shape messaging, cadence, and patient engagement strategies that boost retention and health outcomes
• Driving measurable impact on Freddie’s mission by translating data into actionable communication strategies
• Collaborating Cross-Functionally to Scale Impact
• Working with Product, Engineering, and Brand teams to ensure lifecycle messaging aligns with our patient promise and business goals
• Delivering communications that feel seamless, on-brand, and coordinated across every patient touchpoint
• Contributing to key growth milestones by aligning lifecycle initiatives with Freddie’s broader acquisition and retention strategies

Preferred Qualifications

Experience owning business metrics / part of a P&L

Benefits

• $87,000 - $100,000 CAD a year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America
• Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
• 20 vacation days and a team that will remind you to use them!
• Annual winter break closure
• Extended medical, dental, and vision care starting on your first day of work!
• 8 wellness days
• $500 health and wellness spending account
• $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
• $20,000 of lifetime coverage for gender-affirming care and procedures
• $500 learning fund to use towards courses and other professional development
• Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
• $3,400 lifetime coverage for fertility drugs
• Parental leave program for birthing and non-birthing parents–your choice of: Short term: 4 weeks off to use flexibly in your first year of parenting Long-term: 13 weeks EI top-up
• Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services: Freddie : PrEP assessment and follow-up appointments Frida : ADHD assessment Foria : Gender-affirming care services