Copywriter

Summary

Join Adtalem Global Education as a Copywriter and leverage your creativity and AI skills to enhance the student experience and drive enrollment growth. You will write marketing copy for various channels, collaborate with marketing teams, and ensure brand consistency. This role requires exceptional writing abilities, attention to detail, and experience in creating engaging content for healthcare-focused higher education institutions. The position reports to the lead copywriter and involves working both independently and collaboratively. Success in this role demands a strong understanding of healthcare and higher education, along with familiarity with SEO and AI-assisted content creation. Adtalem offers a hybrid or remote work environment and a competitive benefits package.

Requirements

• Bachelor's Degree in English, Communications, Journalism, Marketing or a related field
• Three (3) plus years of relevant work experience, preferably in a copywriting or editorial role
• Excellent written and verbal communication skills
• Strong attention to detail and ability to proofread and edit your own work
• Familiarity with SEO best practices and how to write for search engines
• Ability to work independently and as part of a team in a fast-paced environment
• Proven capacity to quickly understand and write about healthcare and higher education in an engaging and straightforward manner
• An exceptional portfolio, demonstrating versatility and range, and the style of content that would appeal to our current and prospective students and partners
• Demonstrated awareness of B2C and B2B copywriting approaches, and knowledge of legal issues involved in publishing, like plagiarism and libel
• Ability to interrogate a brief, to find new and creative ways to present information
• Advanced computer skills in Microsoft Word, Excel, PowerPoint and Outlook
• Experience with social media, email marketing, and digital writing

Responsibilities

• Write original marketing copy for all channels, including but not limited to web, ads, email nurture, social, blog, based on templates and examples produced by the lead and senior copywriters
• Execute content assigned by the lead copywriter and project managers, using strategies developed by the lead and senior copywriters
• Collaborate with senior copywriters and senior editor to ensure that the copy aligns with each brand's style, voice, and tone guidelines
• Use generative AI tools to assist with brainstorming, drafting, and optimizing content, while maintaining brand creativity and integrity
• Stay up-to-date on trends in AI-assisted content creation and marketing
• Coordinate with the senior copywriter on brainstorming sessions and market research, to contribute to the overall success of the team
• Receive feedback from senior copywriters and lead copywriter and incorporate suggested revisions into their work to improve their writing skills
• Perform other duties as assigned
• Comply with all policies and standards

Preferred Qualifications

Experience with Writer.ai

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Hybrid or remote work environment (depending on location)