Lead Copywriter

Summary

Join our dynamic marketing team as a Copywriter to create engaging content for various platforms, including email campaigns, social media, and the website. You will collaborate with designers and other teams to develop and optimize content, ensuring a consistent brand voice and customer-centric messaging. This role requires a minimum of 5 years of copywriting experience, preferably in e-commerce or health/wellness. You will need strong writing, editing, and proofreading skills, along with a keen eye for detail and the ability to collaborate effectively. The position offers a competitive salary, discretionary bonus eligibility, comprehensive benefits, and professional development opportunities. It's a fully remote position within the United States.

Requirements

• Experience: Minimum 5 years of experience in copywriting, preferably in e-commerce, health/wellness, or a related field. Experience writing for digital channels (website, email, performance marketing) is a must
• Writing Skills: Strong writing, editing, and proofreading skills. Ability to craft clear, engaging, and informative content that speaks to customers at various stages of their journey
• Ecommerce Focus: Experience writing copy for websites with a strong focus on user experience, including navigation, product discovery, and calls to action
• Attention to Detail: A meticulous eye for detail, ensuring all content is consistent, accurate, and aligned with our brand guidelines
• Collaboration: Strong team player with the ability to collaborate effectively across different teams, including design, integrated and growth marketing
• Creativity: Ability to think creatively about content strategy and user experience, developing innovative ideas that engage and convert customers
• Tools & Software: Google Docs, Figma, Monday
• Must be able to work EST hours

Responsibilities

• Campaign Ideation: Partner closely with creative leads and designers to concept and write into campaigns as briefed by stakeholders
• Content Creation: Craft engaging headlines, ads, and body copy that align with brand tone and messaging for various marketing materials, including
• Product descriptions and features
• Email marketing campaigns
• Homepage Site Experience
• Performance Marketing ads
• B2B2C Assets
• Social media posts and ad copy
• Landing pages, banners, and promotional materials
• Site Experience Optimization: Contribute to improving the overall user experience on our websites by writing copy that enhances navigation, product discovery, and customer journey. This includes
• Crafting clear and persuasive calls to action (CTAs) across the site to drive engagement and conversions
• Collaborating with the web design and development teams to optimize content flow, enhance user experience, and ensure content is aligned with user needs
• Brand Voice & Tone: Ensure that all written content maintains a consistent brand voice that is friendly, trustworthy, and informative
• Customer-Centric Messaging: Create compelling, customer-focused copy that addresses shopping for 100% guaranteed eligible FSA/HSA eligible products. Focus on making complex topics easy to understand
• Conversion Optimization: Collaborate with the marketing team to develop copy that enhances conversion rates across the site and key landing pages
• Collaborate Across Teams: Work closely with cross-functional teams (design, Integrated marketing, and Growth Marketing) to ensure consistency and alignment across content and user experience
• Editorial Review: Review and edit content for voice, tone and strategic alignment against project briefs
• Proofreading & Editing: Review and edit content to ensure clarity, accuracy, and alignment with brand guidelines. Ensure all copy is error-free and polished before publication
• Stay Informed: Keep up-to-date with trends in the health, wellness, and e-commerce industries to ensure our content remains relevant and forward-thinking

Preferred Qualifications

Education: A degree in Marketing, Communications, English, Journalism, Health Communications, or a related field is preferred but not required

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Compensation: $70,000 - $90,000
• Discretionary Annual Bonus Eligibility: Up to 10%