Remote Copywriter
at Blink Health

Summary

Join a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. We are looking for a highly skilled and versatile Content Strategist / Copywriter to develop and execute a comprehensive content strategy, producing technical and marketing copy that resonates with our target audience and drives engagement across all channels.

Requirements

• 5+ years of experience as a content strategist / copywriter, preferably within B2B healthcare, pharmaceutical, and/or technology sectors
• Strong portfolio showcasing a range of content types (digital, print, etc.)
• Exceptional writing, editing, and proofreading skills with a keen eye for detail
• Ability to distill complex concepts into simple, engaging, and accessible language
• Strong project management skills with the ability to work on multiple projects simultaneously
• Experience working in a fast-paced environment, preferably in a startup setting
• A bachelor’s degree in English, Journalism, Marketing, or a related field

Responsibilities

• Create and execute a cohesive content strategy that supports business objectives and aligns with our product positioning and marketing goals
• Write compelling content for a variety of formats including blog posts, white papers, website copy, product pages, case studies, email campaigns, landing pages, etc
• Translate complex healthcare and pharmaceutical topics into clear, concise, and relatable content for various audiences
• Craft marketing-oriented copy for digital campaigns, product launches, sales collateral, and lead generation efforts, ensuring a consistent brand voice across all materials
• Develop and maintain an editorial calendar that aligns with business goals and product launches, ensuring timely and consistent content delivery
• Develop a tone of voice guide and maintain consistency across all touchpoints
• Conduct research to ensure the accuracy of all content, staying updated with healthcare industry trends
• Track the effectiveness of content efforts by monitoring performance metrics. Use insights to continuously improve content strategies