Copywriter

Summary

Join Dandy, a technology company transforming the dental industry, as a Copywriter. You will be a key member of the in-house creative team, supporting brand and growth marketing initiatives. This role involves developing content marketing strategies and executing campaigns across various channels. You will be responsible for crafting compelling copy, managing content, and collaborating with cross-functional teams. The ideal candidate possesses strong writing skills, experience in B2B or B2C performance marketing, and a passion for storytelling. Dandy offers a comprehensive benefits package.

Requirements

• 4+ years of experience in content marketing and copywriting in a B2B or B2C performance marketing organization or agency setting
• Proven track record of creating compelling content and copy that drives engagement and conversion
• Exceptional writing, editing, and proofreading skills with an eye for detail
• Interpersonal skills with the ability to work efficiently and effectively with cross-functional teams
• Creative thinker with the ability to storytelling and generate innovative ideas
• Strong time management skills with the ability to execute multiple projects at once
• Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes
• General knowledge of SEO principles and best practices
• Experience with social media platforms such as Facebook, Instagram, LinkedIn and YouTube

Responsibilities

• Serve as the go-to Copywriter for performance marketing channels including paid and organic social media, short and long-form video scripts, landing pages, email, direct mail, gated content, and SEO articles
• Support the marketing team as the lead copywriter, providing brand voice strategy and guidance
• Work cross-functionally with Growth, Product and Customer marketing to develop and execute content marketing campaigns to drive customer acquisition, retention and expansion efforts
• Analyze content performance and adjust strategy accordingly
• Brief, manage and edit freelance copywriter deliverables
• Drive Dandy’s organic social media strategy and create and post content
• Write press releases and partner with external publications as needed to drive awareness and champion the Dandy brand

Preferred Qualifications

• Experience in a B2B or B2C high-growth start-up environment
• Experience working within video production
• Understanding of PR principles and best practices

Benefits

• Healthcare
• Dental
• Parental planning
• Mental health benefits
• A 401(k) plan
• Paid time off