Copywriter

Summary

Join Spring Health, a leading mental healthcare provider, as a highly skilled and creative B2B Copywriter. Reporting to the Director of Content Marketing, you will craft compelling content across various channels, including digital, ads, web, social, email, and events. Collaborate with cross-functional teams to create consistent, on-brand messaging that resonates with diverse audiences, from HR leaders to the C-suite. This full-time, fully remote position requires 3-4 years of B2B copywriting experience, a strong portfolio, and a passion for mental health. The ideal candidate possesses strong storytelling abilities, SEO expertise, and the ability to adapt tone and style for various audiences. Spring Health offers a competitive total rewards package, including a target base salary range of $86,000 - $110,000, stock options, and comprehensive benefits.

Requirements

• 3-4 years of B2B copywriting experience in-house or at an agency, with health-tech experience preferred
• Strong portfolio showcasing your ability to create within a consistent brand voice, produce engaging copy across multi-variant campaigns, and drive conversions through compelling content and CTAs
• Strong storytelling abilities with an emphasis on clarity, empathy, and engagement
• Proven ability to drive organic traffic through SEO best practices and blending keyword strategy with compelling content
• Ability to adapt tone and style to fit various audiences, including HR leaders, benefits consultants, the C-suite, and mental health members
• Ability to work in a fast-paced, agile environment and manage multiple priorities simultaneously
• Strong collaboration skills and the ability to work cross-functionally with designers, marketers, and product teams

Responsibilities

• Write, edit, and optimize copy for digital channels, including ads, landing pages, websites, blogs, and email campaigns
• Develop copy for B2B marketing materials that capture the attention and solve problems for both end-users and corporate clients
• Collaborate with content, design, and product marketing teams to create consistent, on-brand messaging across all touchpoints
• Create persuasive B2B sales collateral and thought leadership content that conveys value to potential partners
• Support B2B initiatives with clear, empathetic messaging to connect with HR leaders, benefits-decision makers, consultants, the C-suite, and more
• Contribute to campaign ideation, offering fresh perspectives and a strong understanding of how words can shape user experience
• Incorporate SEO best practices into content, ensuring copy is discoverable and reaches the right audiences
• Ensure all messaging aligns with our clinical pillars and is sensitive to mental health topics

Preferred Qualifications

Familiarity with mental health or healthcare industry terminology is a plus

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes