Remote Copywriter

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Project Growth

πŸ“Remote - South Africa

Job highlights

Summary

Join our client's creative team as a Copywriter and play a pivotal role in delivering impactful content for leading brands.

Requirements

  • 2+ years of copywriting experience, ideally within marketing or an agency setting, with a strong background in direct-response marketing
  • Familiarity with the fashion, membership, or e-commerce industry is highly desirable, along with the ability to work across diverse brands and categories, including beauty, wellness, and CPG
  • Ability to write effectively across multiple formats, including emails, landing pages, social media posts, and ads
  • Working knowledge of digital and social media, with the ability to create copy that engages audiences and drives measurable results
  • A strong pulse on current and emerging trends in marketing and social media
  • Ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously
  • Proven experience in writing direct-response copy that generates conversions and leads

Responsibilities

  • Develop, write, and edit a wide range of brand-first, conversion-driven materials, including emails, landing pages, social media content, advertorials, and more
  • Work closely with the Director of Copy & Content Strategy and Project Management team to ensure all writing projects are completed on time and align with brand specifications and campaign goals
  • Continuously monitor and track the performance of written content, analyzing responsiveness and effectiveness in driving conversions and engagement
  • Adjust direct-response messaging elements based on campaign performance, testing new copy variations and iterating based on results to increase lead volume and engagement
  • Write both short and long-form copy as required, ensuring it stays within brand guidelines and effectively communicates the brand’s message
  • Stay up to date with current marketing and social media trends to produce relevant and engaging content that resonates with target audiences

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