Copywriter

Summary

Join True North, a remote-friendly agency, as a Marketing Copywriter focused on creating high-performing content for healthcare clients. You will collaborate with a team to develop engaging copy for various digital channels, ensuring accuracy, brand consistency, and adherence to healthcare regulations. Responsibilities include researching health conditions, crafting patient-centric copy, and collaborating on campaign development across multiple platforms. The ideal candidate possesses at least two years of copywriting experience, strong communication skills, and a passion for healthcare. True North offers a competitive compensation package including comprehensive health benefits, unlimited PTO, and paid holidays.

Requirements

• Minimum of 2+ years of experience writing copy for marketing or related field
• Proven ability to write clear, concise copy
• Excellent research and information synthesis skills
• Strong communication and collaboration skills

Responsibilities

• Collaborate with clients, account managers, designers and content strategists to understand and implement content that ranks well with search engines and large-language models, meets client marketing goals, and resonates with a variety of audiences
• Research specific health conditions, treatments, and patient journeys to create accurate and informative copy
• Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)
• Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)
• Work collaboratively with designers to create conceptual ideas and execute high-quality content and visuals across diverse healthcare marketing channels and campaigns, including: Campaign concept development
• Social media (Facebook, Instagram, etc.) for patient acquisition and awareness
• Campaign conversion and awareness landing pages
• Email marketing campaigns for patient engagement and education
• Video content ideation, script development
• Stay up-to-date on the latest healthcare guidelines and marketing trends and best practices

Preferred Qualifications

• Agency experience
• Knowledge of SEO best practices for healthcare websites
• Experience with or interest in learning AI tools
• A passion for healthcare with a genuine desire to improve patient outcomes

Benefits

• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of hire)
• 8 Paid (including the day after Thanksgiving holiday) company observed holidays