Copywriter

Summary

Join True North, a remote-friendly agency specializing in high-performing marketing campaigns for healthcare clients, as a Marketing Copywriter. You will craft engaging content across various digital channels to educate and convert patients. This role requires collaboration with clients and team members to create content that ranks well and meets marketing goals. The position is 100% remote, but candidates must reside in specified US states. True North offers competitive compensation and a comprehensive benefits package.

Requirements

• Minimum of 2+ years of experience writing copy for marketing or related field
• Proven ability to write clear, concise copy
• Excellent research and information synthesis skills
• Strong communication and collaboration skills

Responsibilities

• Collaborate with clients, account managers, designers and content strategists to understand and implement content that ranks well with search engines and large-language models, meets client marketing goals, and resonates with a variety of audiences
• Research specific health conditions, treatments, and patient journeys to create accurate and informative copy
• Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)
• Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)
• Work collaboratively with designers to create conceptual ideas and execute high-quality content and visuals across diverse healthcare marketing channels and campaigns, including: Campaign concept development
• Social media (Facebook, Instagram, etc.) for patient acquisition and awareness
• Campaign conversion and awareness landing pages
• Email marketing campaigns for patient engagement and education
• Video content ideation, script development
• Stay up-to-date on the latest healthcare guidelines and marketing trends and best practices

Preferred Qualifications

• Agency experience
• Knowledge of SEO best practices for healthcare websites
• Experience with or interest in learning AI tools
• A passion for healthcare with a genuine desire to improve patient outcomes

Benefits

• Medical, Dental, and Vision
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time, (1) Flex holiday and up to 8 hours of Parent Volunteer leave
• 401(k)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave
• 4 weeks paid non-birthing parent leave