Performance Copywriter

Summary

Join Feeld, a remote-first company building an inclusive dating app, as their Performance Copywriter. You will craft compelling ad copy across various platforms, collaborating with designers and the marketing team. The role demands a data-driven approach, strong writing skills, and the ability to adapt to different audiences. You will track performance, optimize existing content, and contribute creative ideas. Feeld prioritizes a supportive and flexible work environment, offering a competitive salary, unlimited paid time off, and a generous equipment budget. The ideal candidate possesses excellent communication and editing skills, experience in performance marketing, and a keen understanding of cultural nuances.

Requirements

• Outstanding written and verbal communication skills
• Excellent editing and proofreading skills
• Ability to adapt style and tone to different platforms and for different audiences
• Experience creating a diverse range of digital marketing copy, with an emphasis on performance marketing
• Ability to translate data-based learnings to copy messaging
• Ability to react to cultural changes in the wider context surrounding the brand in an appropriate and sensitive manner
• Impeccable attention to detail
• Thrives working in close collaboration with Designers
• Ability to work autonomously, asynchronously, and collaborate with cross-functional teams
• Ability to work on multiple projects simultaneously and juggle a variety of writing demands
• Ability to maintain excellent relationships and create a team atmosphere with internal staff while achieving key objectives

Responsibilities

• Write and edit performance-oriented content across Meta advertising, CRM, Product, and all other applicable channels, effectively communicating Feeld’s value propositions and unique differences
• Create compelling messaging that bridges the product, the brand, the lived experiences of our audiences, and cultural relevancy
• Work in close creative collaboration with Design partner
• Identify, pitch, and execute strategic opportunities to test new messages for our audiences
• Support campaign production by generating creative solutions to evolve existing brand work to performance-focused channels
• Track content performance, edit, review and optimize existing copy, and identify new content opportunities
• Craft the right messaging by thoroughly understanding our products and Members' journeys
• Educate, inspire, and intrigue our target audiences
• Adhere to Feeld’s brand guidelines and apply Feeld’s tone of voice
• Participate in an environment of constant experimentation and learning. Research and contribute creative ideas to support key initiatives and KPIs

Benefits

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups
• A compensation system that is transparent, honest, and equitable
• A Baseline Freedom Salary of £60,000 GBP per year