Copywriter - Paid Media

Summary

Join our client, a fast-growing platform supporting small businesses, as a contract copywriter for 3-6 months (with potential extension). This remote, US-based position offers 15-20 hours per week at an hourly rate of $65-75. You will craft compelling ad copy for mobile-first ads across various platforms, focusing on clear calls to action and A/B testing. Collaboration with the art director, strategist, and stakeholders is key. The role involves adapting existing content and optimizing based on data. This is a performance-based role requiring experience in growth marketing or B2B tech.

Requirements

• 5+ years writing ad copy for performance channels, ideally within growth marketing or DTC/B2B tech
• Proven success with copy that converts in paid social environments (Meta, LinkedIn, etc.)
• Experience creating content for both brand and performance goals simultaneously
• Experience with rapid optimization and test-and-learn creative environments

Responsibilities

• Craft compelling copy for mobile-first ads (video, static, and carousel formats) that drive clear calls to action
• Develop and iterate on headline, body, and CTA copy that balances clarity, urgency, and brand tone
• Tailor messaging for Meta, LinkedIn, and other B2B paid media placements
• Write multiple messaging variations per concept to test themes, structures, and emotional levers
• Partner with Growth and Brand teams to define and refine copy testing frameworks
• Work closely with the Art Director, Strategist and Homebase stakeholders to build aligned concepts
• Help refine briefs and clarify performance hypotheses to strengthen creative outputs
• Adapt existing copy and messaging frameworks for new formats
• Support ongoing optimization based on data learnings and evolving brand goals

Preferred Qualifications

• Insight-driven and creative — understands how to match copy to funnel stage and user mindset
• Agile and open to feedback, thrives in test–iterate–optimize cycles
• Strong collaborator with design partners and marketing strategists