Social Media Manager Strategist

Summary

Join OLIVER, a global leader in bespoke in-house agencies, as their Social Media Manager/Strategist in Mumbai. This role blends campaign planning, creative strategy, and copywriting, demanding expertise in storytelling and creating impactful campaigns exceeding client expectations. You will conceptualize and execute campaigns across various media, leveraging social media insights and collaborating with internal teams. The ideal candidate possesses at least 6 years of copywriting experience in top-tier agencies, a strong understanding of content across multiple mediums, and a deep understanding of the Gen Z audience. Prior television writing experience is a must, along with in-depth social media platform knowledge. The position requires a creative, collaborative, and self-motivated individual comfortable in a fast-paced environment.

Requirements

• A minimum of 6yrs experience as a Copywriter at / across top-level agencies, with a strong mainline background
• Experience of working with international & national brands, having delivered pan-India large-scale campaigns
• A thorough understanding of how content can play out across multiple mediums
• Someone who can think video, content, editorial - very ideas/creative person
• Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content
• Strong understanding of trends, insights and pop culture quirks
• Storyteller at heart and a passion to drive brands based on TG understanding and the market needs
• Prior experience - writing spots for television is a must
• An in-depth understanding of social media platforms is a must
• Confident and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision
• Collaborative team player, open minded and inclusive
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player

Responsibilities

• Creative Thinking and Writing Skills
• To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective
• To understand the importance of telling stories
• To create and repurpose content for different usages
• Someone who can think video, content, editorial - very ideas/creative person
• Well versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings
• Content creation and fast turnaround of ideas – being platform first
• Social Media Expertise
• Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
• Understanding social media insights (reach, engagement, metrics), and working with the analytics team to implement learnings
• Project Management
• To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
• To set tone and drive creativity, for integrated thinking on what’s best for the brand
• To combine an authoritative voice and consumer education with comprehensive marketing integration
• To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc

Preferred Qualifications

Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical