Creative Analyst

Summary

Join DEPT® as a Creative Analyst and contribute to the growth of client accounts across multiple digital ad platforms. You will leverage data to inform creative strategies, conduct rigorous testing, and collaborate with media and design teams. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a passion for data-driven creative solutions. This role requires a minimum of one year of media buying experience and a deep understanding of visual advertising platforms. DEPT® offers a collaborative work environment and a comprehensive benefits package, including healthcare, 401k, PTO, and parental leave. The role is available in several US locations with varying salary ranges and work arrangements (remote or hybrid).

Requirements

• A minimum of 1 year media buying experience in visually-driven online channels
• Experience using data to fuel creative testing recommendations; knowledge of testing methodologies
• An impressive knowledge of visual advertising platforms in Display (GDN) and Mobile (App Campaigns)
• Strong, professional and verbal communication skills (you should be more than comfortable speaking to clients and internal stakeholders)
• Comfortable working with clients and leading client calls
• Excellent writing and strategic content creation skills
• A ‘creative eye’, and passion for the creative aspect of digital marketing

Responsibilities

• Work with the Creative Strategist to drive creative strategy for a large-scale account located in many countries; work directly with the Creative Strategist to provide insights from data that could guide a new or existing strategy
• Contribute to strategic creative testing roadmaps for account (by geo); assist with the development of testing hypotheses, and brainstorming new ideas that will have a positive impact on the account
• Assist with Creative brief development in accordance to the creative testing roadmap
• Create a constant feedback loop between internal and external teams with organized documentation of all creative performance and tests
• Work with Creative Strategist to prepare and present creative audits to clients through creative performance analysis, competitive research and persona development
• Assist Creative Strategy with preparing creative agendas for internal and external meetings on a weekly basis
• Take initiative to perform data deep dives and presenting unique findings that will push the account forward
• Produce thought leadership for 3Q Marketing purposes: blog posts, case studies, white papers, webinars
• Continually work with Creative Strategy, Project Management and Account teams to make processes smoother, build documentation, and produce case studies

Preferred Qualifications

• Experience working directly with Creative Services + Production teams
• Ability to work within a large team with lots of moving pieces
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
• Ability to be strong/assertive with strategy recommendations
• Strong sense of urgency and attention to detail
• Agency experience, and comfortability working in a very fast-paced environment
• You are a believer in “work/life integration”

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave