Product Marketing Manager

Summary

Join Cority as a Product Marketing Manager I and become a trusted evangelist, translating market needs into compelling messaging that positions Cority as a SaaS software industry leader. You will act as a software market expert, deeply understanding market definitions, problems, drivers, and opportunities. Interpret and translate the impact of these factors on customers, prospects, and partners, communicating the value of Cority products to various stakeholders. Analyze the competitive landscape, building organizational understanding of key buyers and buying behavior. Curate and transfer market knowledge to internal teams, enabling them to engage with customers and identify opportunities to accelerate their digital transformation. Research and document key industry segments, buyers, and business problems to create effective marketing materials.

Requirements

• Bachelor’s degree in marketing, product marketing, product management or business management
• 2+ years of experience in marketing/product marketing roles in B2B enterprise Software as a Service; Experience working in or delivering services to the global healthcare market considered a definite asset
• Very strong written and verbal communication skills
• Exceptional organizational and project management skills
• Proficiency in marketing tactics, tools, and analytics platforms
• Creative problem-solving abilities, strong attention to detail
• Collaborative spirit, self-motivated, with strong people management skills
• Customer centric

Responsibilities

• Understand and synthesize key market trends & drivers and communicate to revenue, marketing communications and product teams their impact on industries & buyers; Monitor market size & forecasts to determine areas of market focus in specific domains; Document and act as an internal expert of key buyer personas, challenges, buying behavior, criteria and processes
• Act as internal lead to communicate on how to win against our competitors. Conduct and/or participate in win/loss analyses, curating competitive battlecards, building our understanding of competitor trends, tactics and their impact on Cority, and educate internal teams on how to beat them
• Develop product and industry vertical positioning to differentiate Cority in the marketplace; Develop, refine and continually improve messaging that differentiates specific Cority products and solutions in target markets
• Communicate the value proposition of Cority’s products and solutions to the revenue team, and collaborate with the marketing communication team to identify and develop enablement materials to support the sales cycle and improve win rate
• Strategize with marketing communications, revenue, product and solutions teams to develop marketing programs and campaigns that drive demand for Cority’s products; Develop, deliver or support content including webinars, conference presentations, blogs, articles, and podcasts to support marketing efforts
• Lead project planning and communication initiatives to support the successful launch of new products, solutions and features, including ensuring organizational readiness and marketing promotion; Support the maintenance and evolution of Cority's product price list
• Work collaboratively with Cority’s product management team to prioritize product innovation ideas, effectively communicate product roadmap vision and initiatives, and curate education materials and training to ensure customers realize value from these investments
• Act as the company voice for your specific products and target industries; Communicate domain and industry insights, and promote Cority products and solutions to key internal and external stakeholders; Meet, build and support relationships with industry analysts, media partners and customers; Serve as key thought leader/speaker at conferences, industry events and media interviews

Preferred Qualifications

French and Spanish language an asset

Benefits

• An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
• We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
• Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
• Annual fitness allowance
• Mental health support provided through access to Calm Premium meditation app and access to Talkspace
• Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs