Campaign Specialist

Summary

Join Goodnotes' Growth Marketing team as a CRM Specialist, executing multi-channel campaigns across various platforms. Collaborate with cross-functional teams to deliver engaging messaging, monitor campaign performance, and provide data-driven insights. You will set up dashboards and reports to track performance and contribute to user growth and retention. This role requires at least 3 years of hands-on CRM or retention marketing experience, proficiency in marketing automation platforms, and strong project management skills. Familiarity with HTML, CSS, and SQL is preferred. Goodnotes offers benefits such as flexible working hours and location, medical insurance, and a budget for professional development.

Requirements

• Minimum of 3 years of hands-on experience in CRM or retention marketing, preferably across multiple platforms (iOS, Android, desktop/web)
• Proficient in using marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) for campaign building and audience targeting
• Familiarity with segmentation, personalization, and experimentation within CRM tools
• Ability to work with data — SQL proficiency is a strong plus for pulling and validating audience lists or campaign results
• Strong project management and organizational skills; comfortable working across functions to get things done

Responsibilities

• Execute multi-channel CRM campaigns (e.g., email, push, in-app messages) from setup to deployment, QA, and performance tracking
• Collaborate with product marketers, local marketers, designers, and data analysts to deliver precise and engaging messaging
• Monitor and analyze campaign performance, and work with analytics teams to surface insights and recommendations
• Coordinate with internal teams to ensure smooth and timely execution of CRM-related projects
• Set up dashboards and reports to track channel and campaign performance

Preferred Qualifications

Working knowledge of HTML and CSS for formatting CRM messages (especially email and in-app)

Benefits

• Flexible working hours and location
• Medical insurance for you and your dependents
• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite