Creative Director

Summary

Join Guideline as our Creative Director and lead the creative strategy across all platforms. You will reimagine our brand identity, translating our product vision into a compelling marketing presence. As a leader and doer, you'll manage a high-performing team and contribute directly to design work. You'll collaborate with cross-functional teams, ensuring a unified brand experience. You will also partner with legal and compliance to maintain compliance while pushing creative boundaries. This role reports to the Co-Founder and Chief Product Officer, offering a unique opportunity to shape the brand's future.

Requirements

• 10+ years experience' in a creative role, with at least 5 years experience' in a leadership position, ideally within fintech, SaaS, or related tech industry
• Comfort in different marketing and platform media — web, mobile, paid social, email, direct mail, motion design, out-of-home, and more
• Proven track record of developing and executing successful campaigns across digital and traditional channels — showing ability to turn vision into brand storytelling
• Strong portfolio showcasing creative direction, high-level craft, and compelling brand narratives
• Ability to lead as a player-coach: directing work but also flexing to take on individual deliverables when needed
• Expertise with standard creative tool suites, especially Figma

Responsibilities

• Define, drive, and execute a creative direction that reflects our evolving identity and aligns with company goals
• Partner with cross-functional teams to turn our product story into an influential and compelling presence
• Lead our brand refresh initiatives to create a distinctive and recognizable brand identity
• Establish brand guidelines and ensure consistency across all mediums and channels
• Mentor, grow, and empower a talented team of designers, fostering a collaborative culture of creativity
• Partner with product and UX teams to create an optimal, unified experience across all customer-facing platforms
• Ensure our visual and creative elements contribute to a seamless user journey — from marketing and sales touchpoints to in-app experiences
• Build and drive a well-oiled production machine — from concept development, to copy, to final design asset delivery
• Continually iterate to establish a culture of fruitful collaboration and ultimately — impactful work
• Build a productive relationship with our L&C team, partnering closely with them to push for impact while keeping our creative content compliant
• Inspire design thinking and approaches across cross-functional partners to elevate the creative output on the team
• Stay informed on industry trends, emerging technologies, and competitor creative strategies to keep our brand fresh, relevant, and ahead of the curve
• Communicate effectively with leadership and other departments to align creative efforts with broader company goals and KPIs

Benefits

• Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
• 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
• 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
• Opt-out credit if all three plans are waived
• Health Savings Account and Flexible Spending Accounts
• Disability and life insurance options
• Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
• Paid parental leave for birthing and non-birthing parents
• Sabbatical after 5 years of employment
• Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year
• Incentive Stock Options (ISOs)