Creative Director

Summary

Join Roofr, a successful yet early-stage startup, as our visionary Creative Director to lead and grow our Design Services team within Marketing. You will oversee a team of visual designers, creating compelling marketing materials across all channels. This role involves developing design strategies, overseeing project execution, evolving brand guidelines, and collaborating with various teams. The ideal candidate possesses extensive B2B SaaS experience, strong leadership skills, and a proven track record of building and mentoring design teams. Roofr offers a fantastic culture, strong financials, and significant growth opportunities. This is a chance to make a real impact in a dynamic and rewarding environment.

Requirements

• Bachelor’s degree in Design, Advertising, or Equivalent
• 7+ years of design and creative leadership experience, with at least 2+ years managing a team
• Exceptional design portfolio demonstrating creative range across brand, events, web, mobile, social, video, advertising, and more
• Strong understanding of design principles, typography, branding, and marketing creative best practices
• Proven experience in a B2B SaaS environment, ideally within a startup or high-growth company
• Experience managing creative operations and developing processes that scale with growth
• A strong track record of building and mentoring design teams
• Experience working with external creative agencies and/or freelancers
• Comfortable working in a fast-paced environment with many shifting priorities
• Excellent communication and stakeholder management skills
• Experience with tools like Figma, Adobe Creative Suite, AI solutions, and Asana

Responsibilities

• Creative Leadership: Lead the development of all marketing creative, ensuring brand consistency and design excellence across campaigns, web, social, paid advertising, events, and product marketing
• Team Management & Growth: Hire, mentor, and develop a team of visual designers, animators, and video specialists. Foster a collaborative, feedback-rich environment that supports creativity and career growth
• Design Strategy: Partner with marketing, product, and leadership teams to develop design strategies that elevate the brand and drive engagement, conversion, and customer retention
• Project Oversight: Oversee the execution of creative projects from concept to delivery, managing timelines, resourcing, and prioritization to ensure team efficiency. Install innovative solutions to improve creative operations and stakeholder management processes
• Brand Development: Evolve and maintain brand guidelines and visual identity as the company grows and scales
• Cross-Functional Collaboration: Work closely with Demand Gen, Content, Product Marketing, Event Marketing, Sales, and Partnerships to deliver high-quality creative that aligns with campaign goals and business objectives
• Performance-Driven Design: Utilize data and feedback to continuously improve creative output and optimize assets for conversion and engagement

Preferred Qualifications

• SMB vertical SaaS or construction-tech experience a strong plus
• Motion graphics and/or video editing experience
• Experience supporting go-to-market teams (Sales, Product Marketing, Partnerships)

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!