Creative Director

Summary

Join Hims & Hers Health, Inc. as their experienced Creative Director, Organic Content! Lead a talented team of Art Directors, Videographers, Photographers, and AI Image Specialists. You will develop and execute creative strategies for organic content across various platforms, ensuring alignment with brand design and business goals. This hybrid role requires strong YouTube strategy and production experience, along with exceptional leadership and communication skills. The position offers a competitive salary and a comprehensive benefits package, including unlimited PTO, comprehensive health benefits, and an employee stock purchase program. Based in Brooklyn, NY, this role requires some in-office days based on project needs.

Requirements

• 10+ years of experience in creative roles, with at least 3 years in a leadership role managing multidisciplinary teams, including Art Directors, Videographers, and Photographers
• Proven expertise in YouTube strategy and content production, including audience growth strategies, data-driven optimization, and deep knowledge of evolving platform trends and best practices
• Strong background in video content creation, from concepting and scripting to directing and post-production, with an eye for high-quality storytelling and engagement
• Experience leading teams in a fast-paced, high-volume creative environment, balancing strategic thinking with hands-on execution
• Strong leadership and coaching skills, with the ability to inspire, mentor, and elevate a creative team to deliver best-in-class content
• A strategic and analytical mindset, capable of connecting creative output to broader business objectives and audience insights
• Exceptional communication and collaboration skills, with the ability to partner effectively across marketing, design, and production teams to drive alignment
• Deep understanding of content performance metrics and analytics, with the ability to iterate and optimize based on data
• Passion for innovation, creativity, and experimentation, with a drive to push the boundaries of organic content across multiple platforms

Responsibilities

• Develop and execute creative strategies for organic content across YouTube, app ecosystems, blogs, and social media
• Partner with the Design Director to align organic content with brand design, creative frameworks, and business goals
• Lead and inspire a multidisciplinary team of Art Directors, Videographers, Photographers, and AI Image Makers
• Oversee the conceptualization, storyboarding, and execution of organic video and content initiatives
• Ensure all content meets the highest standards of creativity, quality, and brand consistency
• Foster a collaborative and inspiring environment that encourages innovation and professional growth
• Provide regular feedback, mentorship, and support to team members to ensure they excel in their roles
• Drive the end-to-end production of YouTube content, with a strong emphasis on strategic planning and audience engagement
• Oversee the creation of video and still content for organic channels, including app, blog, and social media
• Partner with internal teams (e.g., production, marketing, design) and external vendors as needed
• Work closely with cross-functional teams, including marketing, production, and analytics, to align on KPIs and ensure content effectiveness
• Advocate for the organic content team’s vision, priorities, and successes to stakeholders and leadership

Preferred Qualifications

• Experience with organic performance marketing and understanding how to optimize content for reach and retention
• Experience managing external agencies, freelancers, or content partners to scale content production effectively
• Familiarity with new and emerging content formats, including interactive, AI-driven, and UGC-based content

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats