Creative Director

Summary

Join Later, a leading social media and influencer marketing company, as their Creative Director. You will lead the Creative Team, developing and executing creative strategies aligned with business objectives. This role requires strong leadership skills, a deep understanding of SaaS marketing, and a proven track record of success in creative design and brand storytelling. You will collaborate closely with various marketing teams to support their initiatives and optimize marketing strategies. The ideal candidate will have extensive experience in digital and print design, along with proficiency in marketing analytics and A/B testing. Later offers a competitive salary and benefits package.

Requirements

• 8+ years experience designing for digital, web and print properties
• 4+ years experience in a Creative Leadership role
• SaaS company experience (preferably SLG)
• Bachelor's degree or diploma in Graphic Design or a related field (or equivalent work experience)
• Great portfolio demonstrating a track record of successful design projects including digital, UI/UX and print pieces
• Experience with design tools such as Adobe CS, Figma, Sketch, and/or XD
• Proficient with marketing analytics, reporting, and how to use data to drive business decisions
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Excellent communication and presentation skills, with the ability to articulate concepts, methodologies, and results to both technical and non-technical stakeholders
• Great interpersonal and project management skills to collaborate effectively within a cross-functional team
• Flexibility & ability to work in a fast paced and dynamic environment

Responsibilities

• Understand our target audience, market trends, business objectives and business outcomes to help support and optimize marketing strategies with stakeholders
• Use your knowledge of the sales cycle, content marketing, and the marketing funnel to streamline creative deliverables/processes for sales enablement and marketing tactics
• Identify cross-sell/up-sell opportunities via design and layout that support growing our business through acquisition, lead nurture, lead management, feature releases and other retention opportunities
• Collaborate with marketing/brand experts to develop/manage the company’s brand guidelines ensuring consistent and cohesive application across all touchpoints
• Apply best practices and industry standards in brand and conversion design, incorporating persuasive elements, great calls-to-action, and effective use of visual hierarchy and storytelling techniques
• Build trust through influence by sharing rationale for design decisions via data-driven insights
• Provide strategic direction and tangible guidance to the Creative Team to ensure the team delivers impactful creatives on brand and on time
• Foster a culture of collaboration and knowledge sharing, promoting best practices, and inspiring the team to push the boundaries of design excellence
• Conduct performance evaluations, quarterly coaching sessions, and provide constructive feedback to the team members to enhance their skills and improve their performance
• Drive efficiency of the team by optimizing processes & workflow
• Understand and manage internal stakeholders requirements and expectations
• Contribute to budget discussions, manage spend and contractors
• Test design and execution : Collaborate with stakeholders to develop hypotheses, experimental designs, and implementing tests to optimize ads, digital and print designs
• Data analysis : Analyze results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations
• Continuous improvement : Applying insights from experiments/projects to refine the user journey, aiming for better engagement, conversion rates, and customer experience
• Staying updated : Keeping abreast of industry trends, new technologies, and best practices in design, social media, and UI/UX to identify opportunities for innovation and experimentation and stay competitive

Preferred Qualifications

• Experience with marketing automation platforms (Marketo, Klaviyo, or other similar platforms)
• Experience in Agile Marketing (Kanban, Scrumban, etc)

Benefits

• $140,000 - $165,000 Salary Range
• Various benefits plans
• #LI-Remote