Creative Director Social & Content

Summary

Join GREY and lead a team of social video creatives, generating innovative ideas and producing world-class content across various platforms. You will guide and mentor team members, developing socially relevant and on-brand concepts for clients. Responsibilities include pitching new business, leading effective team meetings, collaborating with partners, and setting high creative standards. You will oversee career development and provide thought leadership in content assessment. This role requires strong creative skills, extensive experience in social video production, and proven management experience. The position offers a competitive salary and benefits package.

Requirements

• At least 10+ years of industry experience concepting, writing, and producing social video series for a brand, publisher or platform
• At least 5 years of management experience, managing creatives in the development of digital content
• Strong creative portfolio highlighting relevant/category experience and industry award winning work
• Solid verbal communication skills, with experience presenting to all levels of clients
• Knowledge of marketing, all forms of advertising, and digital experiences, with proven conceptual and design abilities
• Experience working with large teams in client-facing role
• Excellent written and presentation skills
• Able to handle multiple projects in a fast-paced environment

Responsibilities

• Generate innovative ideas across all existing and emerging platforms and inspire colleagues to create world-class, pioneering work and content
• Lead a team of social video creatives who concept, script, produce and edit social content across all client platforms (YouTube, X, TikTok, Pinterest, Instagram, etc)
• Guide, teach and push members of the team in developing concepts that are socially relevant and on brand for clients
• Generate ideas to help pitch and win new business
• Lead effective team meetings to both organize high quantity of work, but also to inspire and motivate team members
• Work with internal and external strategic partners to create products using the most current industry best practices
• Set an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives
• May develop junior teams with careful and consistent feedback, mentorship and model behavior
• May train and supervise team members. Oversee their creative efforts to ensure they are on strategy, on schedule, and are meeting creative standards
• Oversee career development of junior team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions
• Oversee and provide thought leadership in the assessment of existing properties for content value, relevance, aesthetics, branding and overall experience
• Collaborate with cross-functional team on implementation feasibility to ensure conceptual ideas are realizable
• Build confidence with clients through compelling presentation of content ideas

Preferred Qualifications

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

Benefits

• We offer a competitive benefits package
• Hybrid approach including required in-office days