Project Growth is hiring a
Creative Director

Summary

Join us as a remote Creative Director with a proven track record in creative development for Meta Ads, email/text marketing campaigns, landing pages, and more. Manage a diverse portfolio of clients in the aesthetics industry while developing comprehensive creative briefs, designing visually compelling graphics, and implementing test-and-learn strategies for Meta ads.

Requirements

• Undergraduate degree in Marketing, Advertising, or a related field
• 4-6 years of experience in creative development, preferably within an agency setting
• Demonstrated ability to communicate, present, and influence key stakeholders
• Proven ability to manage multiple creative projects simultaneously while maintaining keen attention to detail
• Strong negotiation, listening, and presentation skills
• Excellent verbal and written communication abilities
• Approachable personality with a client-focused mindset

Responsibilities

• Develop comprehensive and clear creative briefs that outline project goals, target audiences, key messages, and deliverables
• Translate complex client needs and market research into actionable and inspiring creative directions
• Ensure briefs are aligned with brand guidelines, strategic objectives, and creative best practices
• Design and develop visually compelling graphics, animations, and videos using Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.)
• Create and edit animations and motion graphics to enhance storytelling and audience engagement
• Produce high-quality video content, including shooting, editing, color grading, and sound design
• Implement and manage a test-and-learn approach for design and copywriting to ensure a consistent flow of new options for Meta specialists
• Create and edit high-quality video content for Meta ads, using advanced techniques to produce engaging and visually compelling materials aligned with campaign goals
• Develop persuasive narratives and write effective ad copy for Meta platforms, ensuring all content aligns with brand voice and advertising guidelines
• Design and implement creative strategies for Meta ad campaigns, analyze performance data to refine content, and stay updated on platform trends and best practices
• Monitor and analyze performance metrics for all creative initiatives, including CAC, ROI, conversion rates, and appointment bookings
• Provide regular performance reports and insights to stakeholders, demonstrating the impact of creative strategies and suggesting areas for improvement

Preferred Qualifications

Experience in the aesthetics industry, including MedSpas, plastic surgery, or beauty sectors