SheerID is hiring a
Creative Director

Summary

The Creative Director, Brand and Content role at SheerID is a leadership position responsible for defining and amplifying the company's global brand identity. The individual will lead the internal agency services team, create a cohesive brand narrative, and align brand strategy with business objectives.

Requirements

• 10+ years of relevant design and brand management experience, with increasing responsibility and demonstrated growth in role, scope, and sophistication
• Excellent understanding of website and digital as a brand, demand/lead generation, and corporate communication tool, with a clear stance on how to provide a great user experience and drive leads
• Proven team player with a positive, proactive attitude with great interpersonal skills; ability to foster strong relationships with internal and external teams, and be solid support for team members while nurturing the talent of direct reports
• Be results oriented and accountable; must take ownership of all assigned responsibilities and adhere to deadlines
• Work effectively under pressure, all while meeting deadlines, delivering superior (i.e. right-the-first-time) results, and keeping the focus on SheerID customers and partners
• Expert experience with Adobe Creative Cloud (.PSD, .INDD, .AI) and its various other components
• Proven ability to identify new audiences and opportunities, create a strategy, and execute the strategy
• Passion for creativity, innovation and making complex topics and systems accessible and understandable
• A data-driven mindset with the ability to convert quantitative & qualitative research into actionable insights
• Excellent program management skill set able to identify work streams, plan rollouts and execute
• Background in building brands inclusive of audiences that span wide functions and geographies
• Ability to work cross-functionally with product, creatives, product marketers, content marketers, and campaign managers of all levels
• Has a global mindset and understanding about how the brand message should be adapted for different regions
• Demonstrated experience designing and executing integrated brand campaigns across multiple media forms with measurable impact on business results

Responsibilities

• Define and drive the global brand strategy, ensuring alignment with company objectives and market opportunities
• Define the brand voice, persona, ethos and visual identity that will engage with the world’s largest brands to support GTM campaign execution
• Bring the SheerID brand to life through one-of-a-kind brand campaigns and creative brand concepts that target our business and developer audiences
• Work with the team to provide vision and strategy around brand campaigns to execute them in a results and metrics driven fashion
• Define the content strategy for elevating SheerID into the thought leader we aspire to be in our space, culminating in a comprehensive calendar of activities aligning social media, PR, blog and other content
• Manage joint marketing opportunities with customers and partners to drive SheerID brand narrative
• Oversee the creative, brand growth and corporate events team to align with overall brand objectives and messaging
• Uses qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness
• Manage end-to-end development of content with internal teams, ensuring all production deliverables are met on-time and within scope on multiple concurrent projects
• Expertly and independently communicate product messaging into accurate, targeted, and compelling content
• Propose new content marketing tactics, opportunities, and audiences that support our overall growth targets against defined global ICPs
• Serve as a gatekeeper to the creative services team, managing workloads and forecasting creative bandwidths
• Work as functional designer and collaborative partner with Product to ensure brand alignment for our products and services

Preferred Qualifications

• Proven and progressive experience working as a strategic brand leader in the B2B2C technology space
• Experience in Asana, Trello, Basecamp, or other project management tracking software when used to track and manage both website and creative services work
• Proven leadership skills, with at least 5 years of experience directly managing creative teams (designers, writers, etc.); ability to inspire and bring out the best in staff