Creative Director

Summary

Join ServiceNow as a conceptual creative leader to spearhead impactful, brand-building campaigns. You will collaborate with cross-functional teams, including designers, copywriters, and external agencies. Responsibilities include setting the creative vision, leading teams, contributing to creative briefs, and championing long-term initiatives. The ideal candidate possesses 15+ years of experience in the creative industry, with at least 5 years in integrated, digital-first campaigns. Strong leadership, cross-functional collaboration, and presentation skills are essential. A passion for brand building and a curious, growth mindset are highly valued. ServiceNow offers a flexible work environment.

Requirements

• A minimum of 15 years of experience in the creative industry – with at least 5 years working on integrated, digital-first campaigns as part of an in-house team
• Exceptional ability to lead, influence, and work across organizational boundaries with a consistent history of cross-functional collaboration
• Proven ability to lead by example and consistently inspire creative colleagues to create differentiating, pioneering ideas that conceptualize world-class solutions
• Obsessed with finding the inspiring truths that lead to creative thinking that solves creative problems and propels our brand into the future
• Strong presenter with an ability to sell creative thinking and ideas across the organization and with senior-level executives
• Must be a believer in the power of brand - and the importance of applying the brand consistently across all customer touchpoints
• A curious learner with a growth mindset and an ability to quickly absorb information and learn on the job
• An expert in Adobe Creative Cloud (you can get hands-on and create great work)

Responsibilities

• Set the creative “vision”– one that is based on our brand vision, product truths, customer insights, content strategy and knowledge of the customer journey
• Work cross-functionally with a core team of stakeholders including the content strategy lead– acting as a strategic and conceptual creative partner that will land in markets around the world
• Lead teams, contractors and/or our agency partners to create campaigns that build our brand and generate demand
• Contribute to the creative brief process - working with strategists to translate stakeholder input into sound creative strategy that will drive impactful creative work
• Bring digital-first thinking to every assignment/task – and partner with stakeholders to optimize digital creative in real-time based on in-market performance data
• Champion long-term initiatives that deliver success across a broader area of impact. Ensure creative output and campaign work is efficient, scalable, and integrated with guidelines for local adaptation and production
• Actively train, mentor and manage junior-level creative team members to take creative risks and do their best work

Preferred Qualifications

• Experience working on B2B business (ideal, but not required)
• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Benefits

Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work