Director, Content Strategy

Summary

Join AffiniPay as their innovative Director of Content Strategy, a pivotal leadership role responsible for building a high-impact content engine. You will oversee a team of content strategists, creating content that drives engagement and demand. Responsibilities include evaluating content performance, building a forward-looking strategy, and ensuring integration across marketing initiatives. This role requires a creative storyteller who can elevate content quality, scale production, and collaborate across teams. The ideal candidate will have 10+ years of experience in content marketing, proven team leadership skills, and deep expertise in writing and editing across multiple formats. Prior experience in legal tech, accounting tech, or fintech is required.

Requirements

• 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
• Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
• Deep expertise in writing, editing, and messaging across multiple formats and platforms
• Strong background in integrated marketing strategy and campaign planning
• Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
• Experience using Generative AI tools for content strategy and creation a must
• Ability to travel regularly to Austin, TX or San Diego, CA

Responsibilities

• Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning
• Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy
• Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies
• Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching
• Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes
• Lead all aspects of content development across formats, including web, email, video, social, and print
• Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels
• Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content
• Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences
• Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions

Preferred Qualifications

Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial

Benefits

• All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy!
• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups