Creative Marketing Manager

Summary

Join Paired as a Creative Marketing Manager and play a key role in driving paid user acquisition. You will collaborate with the Performance and Creative Marketing teams to produce high-quality creatives for platforms like Facebook, TikTok, and YouTube. Responsibilities include analyzing market trends, developing creative briefs, writing engaging ad copy, and collaborating with internal teams. This role requires 2-4 years of experience in creative marketing within a B2C company, a solid understanding of paid user acquisition, and proven success in creating effective paid acquisition campaigns. The position offers a fully remote work setup, significant stock options, and various other benefits.

Requirements

• 2-4 years of experience in a creative marketing role or similar within a B2C fast-growing company or agency
• Solid understanding of paid user acquisition principles and KPIs
• In depth-knowledge of the steps required in creative development processes
• Track records of finding creative successes for paid acquisition campaigns
• A creative mind that can devise unique conceptual ideas to pitch our product
• Experience writing ads’ copies that can address various target audiences
• Skilled in leveraging both qualitative and quantitative data to inform and refine creative concepts
• Good understanding and experience with Tiktok, Facebook, Youtube
• Research skills, and ability to spot and adapt trends to inform creative directions
• A valid EU or UK passport or working permit (no sponsorship requirements)

Responsibilities

• Analyse target audience, social medias, and competitors to identify trends and actionable insights for creative strategies, and messaging tactics
• Develop creative briefs for motion, UGC, and static concepts
• Write ad copies and hooks using engaging buzzwords that resonate with the target audience
• Analyse creative tests’ results to refine the strategies and document findings, supporting a test-and-learn approach
• Collaborate with internal content and marketing teams to leverage successful app features and campaign insights in our creative strategy across regions and channels
• Support scouting UGC creators for Paid and Brand purposes
• Identify and implement innovative tools and methods to optimise the effectiveness of the creative process

Preferred Qualifications

• Experience within subscription based app business
• Experience in Video and UGC Content Creation
• Deep understanding of U.S. consumer behaviour, communication styles, and digital trends

Benefits

• Yearly salary between £53-58k (role is available in other markets, the salary will be slightly adjusted to the cost of living in your country)
• Fully remote work setup from any EU country or the UK within ±1 hour of London time
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship