Creative Producer

Summary

Join Flo, the world’s #1 health app, as a Creative Producer to deliver high-performing video creatives for Meta platforms. You will play a pivotal role in driving high-volume creative production pipelines, ensuring assets are optimized for Paid UA campaigns. Work alongside a collaborative team to craft innovative and data-driven creative work. This position requires a minimum of 3 years of experience in creative production for UA/Paid Social campaigns and a strong knowledge of Meta ad formats and guidelines. Flo offers competitive salary and annual reviews, performance incentive scheme, paid time off, enhanced parental leave, accelerated professional growth, flexible work arrangements, sabbatical, and various health and wellbeing perks. The company values diversity, equity, and inclusion.

Requirements

• Minimum 3 years’ experience in creative production for UA/Paid Social campaigns
• Proven success in high-performing, high-volume creative environments (brands/agencies)
• Strong knowledge of Meta ad formats and guidelines
• Portfolio showcasing video-first creatives for acquisition campaigns
• Organized, detail-oriented, and adaptable to fast-paced environments

Responsibilities

• Produce and deliver video-first creatives (UGC, motion, hybrid formats) tailored for Meta placements (Reels, Stories, Feed)
• Contribute to sprint planning sessions with Creative Strategists and UA Managers, aligning production priorities with campaign goals
• Support in preparing and executing creative briefs for Paid UA campaigns on Meta platforms
• Rapidly iterate creatives based on performance metrics (ROAS, CTR, CPA) and platform insights
• Conduct competitor ad audits and stay current on Meta best practices and trends
• Work closely with UA and analytics teams to integrate creative learnings into campaign strategies
• Maintain high-volume creative pipelines, ensuring efficient delivery without sacrificing quality

Preferred Qualifications

App marketing experience

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks