Creative Strategist

Summary

Join Client Accelerators as a Creative Strategist and lead the development of high-converting video ad concepts for top-tier brands across Meta, TikTok, and YouTube. You will generate 30+ concepts per month, combining client research with creative ideation, and track performance to drive results. This isn't a typical agency role; it's data-backed and high-impact, allowing you to shape the creative direction of 7-8 figure businesses. You'll collaborate with media buyers, copywriters, and designers, turning big ideas into scroll-stopping creatives. The role demands high performance, speed, and ownership, with success measured and celebrated. You'll receive support, mentorship, and resources to excel.

Requirements

• 2+ years in creative strategy, direct response, or performance creative roles
• Portfolio of video ad concepts and campaigns that hit performance KPIs
• Excellent communication and presentation skills
• Ability to move fast, iterate, and not take feedback personally
• Proficiency in ad platforms (Meta/TikTok/YouTube) and creative trends
• Experience working cross-functionally with creative and media buying teams
• Obsessed with testing, measuring, and optimizing

Responsibilities

• Generate 30+ scroll-stopping creative concepts per client, per month
• Maintain a 95% first-draft approval rate
• Collaborate with the copywriting and design teams to bring ideas to life
• Execute 80% of approved concepts within tight timelines (within 3 days of request)
• Analyze creative performance weekly and provide optimization recommendations
• Identify winning creatives within 7 days of launch
• Deliver creative stats sheets and performance reports on time
• Provide 3+ actionable insights per campaign analysis
• Drive 15%+ improvement in performance metrics (CTR, ROAS, CPA) through optimizations
• Research client industries, competitors, audiences, pain points, and objections
• Identify 5 key trends each quarter across Meta, TikTok, and YouTube
• Build and maintain structured testing frameworks and hypotheses
• Ensure every campaign ties back to client objectives and brand voice
• Manage funnel layout and creative flow for client ad journeys
• Submit well-written, concept-driven script requests to copywriters
• Replace bottom 25% of underperforming creatives every 14 days
• Maintain a 20% win rate on launched creative concepts

Preferred Qualifications

• Have experience working with info-product, coaching, or eComm brands
• Know how to translate quantitative performance data into qualitative creative insights
• Use tools like Figma, Motion, or ad-level analytics platforms
• Have built creative testing frameworks or creative performance libraries

Benefits

• Fully remote setup — work from anywhere
• Unlimited PTO — we believe in high performance, not burnout
• Fast-track growth: Learn, grow, and be challenged every single day
• See your work go live fast and get real results — no more endless client review cycles